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That is an opinion editorial by Charles MacKenzie, head of enterprise improvement at BitcoinRacing.
Have you ever ever seen an articulated lorry drive previous you with an enormous shiny Bitcoin brand, and the flag of El Salvador plastered down its facet as you journey the U.Okay.’s highways? My guess is not any! Properly, not but anyway! However now, as a result of efforts of a family-run race group, you would possibly simply get to see that incredible sight as you go about your day by day commute. Ensure that to honk and wave as you see the BitcoinRacing HGV Race Transporter drive previous!
“Wow, I couldn’t imagine it,” stated James, an enormous racing fan who met the Bitcoin Racing group at Oulton Park Circuit. “I googled it as quickly as I used to be again on my laptop computer and I used to be much more amazed. It actually bought me serious about Bitcoin as a result of I used to be so excited to see Bitcoin being related to racing vehicles!”
BitcoinRacing is a family-run race group doing their bit to extend consciousness, training and adoption of Bitcoin, whereas concurrently supporting El Salvador, by way of the age-old and extremely revered medium of motorsports promoting. Up to now the group has been working full time on the venture and placing up their very own cash to unfold the great phrase about Bitcoin. They’re doing this out of ardour and a firmly rooted perception within the ethos of Bitcoin, but in addition as a result of Bitcoin helped the household escape from the dramatic monetary quagmire the 2008 monetary collapse compelled them into — like so many others internationally.
“It was wonderful. Bitcoin, a monetary know-how exterior of the standard system, rescued my household from the chaos that the 2008 recession inflicted,” stated Charlie Mackenzie, co-founder of Bitcoin Racing. “It’s due to this that we wish to give again and unfold the phrase of Bitcoin by way of motorsports, in order that others can be taught the way it can enrich their lives too.”
BitcoinRacing is getting into 4 Bitcoin-liveried vehicles into an in depth contact, big-grid racing championship known as the Nankang Tyres Metropolis Automobile Cup. This may be watched stay on the BRSCC YouTube channel the place all racing aficionados can present their assist remotely . You can even attend their stay occasions at races throughout the U.Okay. as a result of the group desires to develop into a hub for Bitcoin fanatics the place like-minded individuals can join whereas having fun with high-octane racing! To see the dates and areas of their subsequent race go to their web site: https://bitcoinracing.co.uk
By way of the group’s present efforts, they anticipate tens of hundreds of individuals to be uncovered to the Bitcoin brand on the races, and in addition on their HGV transporter, which is able to journey a minimal of 5,000 miles throughout the U.Okay. for this nationwide racing competitors. For the individuals they make an impression on, BitcoinRacing is primed to offer them with unbiased academic sources which they’ll use to study Bitcoin and its world-changing properties. The group is presently creating this Bitcoin-only training course with German engineer and investor Florian Riemer, the founding father of @simplecryptocom, which will be downloaded at no cost on their web site.
Having undertaken such a noble trigger, the race group has touched the center of the nation of El Salvador and has develop into one of many world’s solely motor racing groups to have the endorsement of a whole nation, not least the primary one to make bitcoin authorized tender.
BitcoinRacing’s Advertising Director Matthew Speer and Chris Mackenzie, driver of automotive 21, just lately mentioned these developments with Her Excellency Ms. Vanessa Interiano, Ambassador of El Salvador to the U.Okay., at an occasion on the El Salvador embassy in Mayfair, London. Talks centered round how BitcoinRacing and the Authorities of El Salvador may fit collectively to extend consciousness of Bitcoin internationally, and in addition promote tourism and funding into El Salvador.
Matthew Speer and Chris Mackenzie with Her Excellency Ms. Vanessa Interiano on the embassy of El Salvador holding an image of one of many “bitcoin racing x El Salvador” vehicles.
One of many outcomes of the assembly was the choice to show the nationwide flag of El Salvador on all of BitcoinRacing’s automobiles, and a historic world-first partnership was fashioned. The Ambassador demonstrated the Central American nation’s dedication by touring to attend the group’s first race on the April 9, at Oulton Park Circuit, the place not solely did BitcoinRacing place one in every of their vehicles on the successful podium, the entire group additionally obtained an official invitation to go to to El Salvador on account of the day’s occasions!
All of the BitcoinRacing automobiles, and group clothes carry El Salvador’s flag.
“For Bitcoin Racing to obtain such a degree of assist from the primary nation on the planet to undertake Bitcoin is simply implausible. We proceed to develop such a robust and real friendship with El Salvador and are forging forward exploring many thrilling avenues and tasks collectively,” Matthew Speer stated. “We’re delighted to face shoulder to shoulder with El Salvador as all of us push for the broader acceptance of Bitcoin and start to see simply how a lot of a optimistic impression and huge enchancment in high quality of life it might deliver to individuals throughout all the world.”
Following the success of their first race, BitcoinRacing began actively trending on social media and was tweeted and posted on by varied El Salvadorian Governmental departments, including the Workplace of Communications to the Presidency (370,000 followers), the Division of Worldwide Affairs and the Division of Tourism. The U.K. embassy of El Salvador additionally adopted intently of their wake. Information protection was effervescent within the days following the race with information articles revealed concerning the group in native newspapers within the Central American nation, together with within the El Salvador Every day and El Salvador Occasions.
Excitingly, the group expects the assist from El Salvador to proceed long run they usually’re excited to hopefully meet President Nayib Bukele at an upcoming go to. The group expects to work with the nation to advance their group, and subsequently the flag of El Salvador into the upper caliber championships, which attain a world viewers.
BitcoinRacing is now getting ready to propel their group — if funds develop into out there — to the Porsche Carrera Cup Nice Britain which has a stay TV viewers of 1.7 million viewers and is promoted on Porsche’s official social media accounts, which have a mixed whole of 35 million-plus followers. Total, the occasion, which is part of the TOCA bundle working alongside British touring vehicles, will get a staggering stay viewers of over 400,000 individuals on the races all through the season. Porsche has estimated that this publicity for sponsors is value in extra of £450,000 per automotive, however the BitcoinRacing group — pushed by an unparalleled ardour within the driving trade — is providing this to Bitcoin solely at no cost!
The truth is, the Porsche official web site calculated that “the worth of sponsoring a driver or group within the Porsche Carrera Cup GB,” will be estimated to be value by way of sponsorship some “£250,000 in PR protection and £200,000 in TV protection.”
Consequently, Bitcoin will now be related to pace, adrenaline and pleasure, and the BitcoinRacing group is satisfied this can massively help them in enhancing Bitcoin’s model consciousness and cementing the foreign money as a family identify. The group has already attracted the eye of one in every of El Salvador’s most well-known racing drivers, Sebastian Melrose, who’s quickly to enroll as an official driver for the group.
“The minute I raced with these guys I used to be fully drawn to them,” stated Melrose, knowledgeable Salvadorian racing driver who achieved a podium place for BitcoinRacing on the first race. “The family-run group made me really feel at dwelling.”
“Their story and ambitions for the place they see themselves sooner or later bought me excited because it’s precisely the place I may see myself going earlier than assembly them. The group is the primary of its sort to have the assist of a Nation and the very fact El Salvador is backing the group makes me proud to be a Salvadoran,” he added. “I sit up for working with the group representing my nation and being concerned in serving to the world discover Bitcoin.”
Meet the group from left to proper: Sebastian Melrose (7), Liam Browning (91), Carlos Valderrama (particular visitor to the primary race and founding father of Authorized Paradox), Charlie Mackenzie (210) and Chris Mackenzie (21).
Along with the worldwide model protection the Bitcoin brand can anticipate to realize from this huge endeavor, BitcoinRacing additionally has one other trick up their sleeves to extend the model publicity of Bitcoin much more. The group is within the technique of signing a celeb star driver to their group who’s nearly to characteristic on a present with an viewers attain of 60 million individuals. This celeb will develop into a driver for the group and a outstanding advocate for Bitcoin and the group’s sponsors.
In abstract, BitcoinRacing can enhance consciousness and adoption of Bitcoin by exposing thousands and thousands of motorsports followers to Bitcoin, by using a celeb influencer to advocate for Bitcoin, and thru advertising and marketing assist and endorsement from El Salvador. More and more, press and social media has gravitated to this singular formulation that mixes household, cryptocurrency and racing vehicles.
“After interviewing and attending to know the Bitcoin Racing group I’m extraordinarily excited to see what these guys are going to attain,” stated Daniel Prince, founding father of the As soon as BITten podcast. “They’re an unbiased family-focused group that spans 3 generations with the right mixture of expertise, expertise, devotion, and fervour to appreciate their dream of getting into the Porsche Carrera Cup with a fleet of Bitcoin liveried vehicles!”
“I’ll personally do the whole lot I can to assist join the group with individuals from inside the house who share a ardour for motorsports and push the message and training of Bitcoin!”
BitcoinRacing is actively on the lookout for sponsorships and would love to listen to from you in case you’d like your model to be seen by thousands and thousands throughout the globe alongside Bitcoin and the flag of El Salvador. The group can also be out there to assist companies discover distribution companions in El Salvador and assist them in launching apps, web sites or manufacturers within the nation, because of their shut relationship with the nation.
As well as, in case you’d prefer to assist the group you may comply with them on Twitter (@bitcoin_racing) and kindly assist them with a donation on their web site. You can even go to their web site at https://bitcoinracing.co.uk to make a donation, and get in touch with the group.
It is a visitor put up by Charles MacKenzie. Opinions expressed are solely their very own and don’t essentially mirror these of BTC Inc or Bitcoin Journal.
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