How the bear market might speed up the Web2 to Web3 migration

Since 2021, the celebs of China’s web economic system — together with Alibaba, Tencent and Meituan — all entered a stagnant stage after a decade of phenomenal progress. Within the decade earlier than, we grew used to those giants increasing into new industries and making waves with their capital and know-how benefits, however as of late we hear extra about them shedding workers and reducing non-profitable enterprise items.

In the meantime, the time period Net 3.0 has been gaining traction and has already change into the brand new catchphrase for the crypto motion. Web3 — the following era of the web disrupting the over-centralized Net 2.0 platforms — is a robust narrative that’s capturing the eye of Chinese language web entrepreneurs who’re in search of the following huge factor. 

A16z, some of the influential crypto VC funds, defines Web2 as social platforms like Fb, Twitter and WeChat the place we will solely “learn and write,” whereas Web3 is the blockchain-enabled web that enables us “learn, write and personal” — that means customers can personal the digital belongings they create in addition to a part of the community infrastructure.

There at the moment are increasingly more impactful buyers and entrepreneurs from China’s Web2 trade venturing into Web3. They’re veterans from the final wave of web innovation who constructed fintech, e-commerce or social media purposes for tens of tens of millions of customers. 

Satirically, some new migrants who simply moved out of the stymied Web2 companies in 2021, had been once more caught in crypto’s bear market — which already has erased a few trillion {dollars} in market cap for the reason that starting of 2022. Will the bear market additionally finish prematurely the migration from Web2 to Web3?

Having talked to many Chinese language entrepreneurs up to now a number of months, my statement is that the Web3 motion is now compelled right into a sobering reset second — which truly is an effective time for Web2 entrepreneurs to enter the enjoying area and leverage their know-how to assist speed up Web3 purposes towards mass adoption and real-world financial actions.

The Web2 to Web3 migration 

From falling market cap to sizable layoffs, the optimism as soon as surrounding China’s web economic system has been visibly diminishing over the previous 12 months. Chinese language web entrepreneurs have a lot anxiousness in regards to the fluctuating authorities laws and insurance policies that the “code is legislation” philosophy held by the blockchain group appears notably enticing to them. 

As they really feel that the social contract between authorities authorities and market gamers is usually getting rewritten, the sensible contracts on the blockchain appear clear and safer to them. 

Chinese language web firms need to keep away from cryptocurrencies and decentralized finance (DeFi), which the federal government has outlawed. However they’re actively exploring non-fungible tokens (NFTs), which appear to be a cultural and leisure enterprise that pulls much less regulatory consideration.

Bilibili, the video-driven social community, simply launched its NFT collection Cheers UP in late April and even added an NFT tab to its app (worldwide model), which connects to customers’ Metamask wallets. Even the meals supply platform ele.me has launched an NFT collection specializing in Chinese language heritage delicacies, with Cod Meat Ball as its first NFT.

Tencent has invested within the NFT platform Immutable X and TikTok collaborated with Immutable X to launch a NFT assortment — Tiktok Prime Moments.

The funding funds that backed the winners of China’s web economic system at the moment are putting huge bets on Web3. Neil Shen, identified for being the founding father of C-Journey and early investor of Meituan and Pinduoduo, led Sequoia China to put money into blockchain gaming behemoth Animoca Manufacturers.

These are just a few examples of publicized investments. There are various extra people and household workplaces quietly backing Web3 startups behind the scenes.

Skepticism towards Web3

The narrative of Web3 signifies that it’s going to convey an web that serves the pursuits of customers and builders higher than Web2. VC investor and thought chief, Chris Dixon, wrote in a extensively quoted Twitter thread: “Net 3 is the Web owned by builders and customers, orchestrated with tokens.” However the current market turbulence uncovered the hole between the narrative and the present actuality, which made many Web2 entrepreneurs skeptical.

The Chinese language Web2 entrepreneurs are nicely conscious of the issues of over-centralization. The entire web ecosystem in China is dominated by tremendous apps similar to Alipay, WeChat and Meituan, which mediate numerous on-line actions and possess a lot of the consumer’s knowledge. In the meantime, consumer acquisition is without doubt one of the key enterprise challenges for Chinese language web firms, which routinely burn billions of capital to accumulate and retain customers within the types of promoting, giveaways and social advertising and marketing.

The focus of information within the tremendous apps and the skyrocketing value of consumer acquisition have made it very tough for brand spanking new startups to emerge up to now a number of years and has additionally made the tremendous apps into targets of anti-monopoly regulation. That’s the reason many Web2 entrepreneurs are impressed by the concept of constructing upon a decentralized community and turning customers into stakeholders.

Nonetheless, the vast majority of the present Web3 purposes haven’t but lived as much as the imaginative and prescient of benefiting customers at scale. Terraform Labs’ Luna, as soon as some of the influential crypto initiatives in Asia and claimed to create “decentralized cash” for a “decentralized economic system,” noticed the worth of its algorithm-driven stablecoin UST not too long ago drop to zero over simply three days. For a lot of within the crypto group who criticize the Fed for printing U.S. {dollars} out of skinny air, it’s now arduous to argue decentralized cash is a greater choice.

Even blockchain video games, which many hope would onboard shoppers en masse into Web3, haven’t confirmed that folks like them for causes aside from token incentives. Whereas we heard various information about digital lands within the metaverse video games Sandbox and Decentraland promoting for tens of millions of {dollars}, the day by day energetic customers of those two video games are solely round 1,000 as of this April — an embarrassingly low quantity in comparison with mainstream Web2 video games.

When Web2 entrepreneurs, who’re specialists in figuring out product-market match, take a look at the present Web3 purposes, they may simply conclude that the present killer utility of Web3 is solely hypothesis.

Welcoming Web2 migrants

The current collapse of many crypto belongings uncovered the danger of token-facilitated hyper-financialization. It additionally makes clear the need for Web3 purposes to search out use circumstances and remedy issues within the real-world economic system, which occurs to be what Web2 entrepreneurs constructed their success on.

When the tokens had been having fun with the unbelievable bull run between 2020 and 2021, we regularly noticed Web3 advocates assuming with confidence that Web2 purposes had been simply dinosaurs with no future. However because of this bear market, lots of them ought to now acknowledge with humility that Web2 purposes — like Paypal, YouTube and Tiktok — are nonetheless higher at being extensively utilized in present on a regular basis life. 

Regardless of some skepticism, for Web2 entrepreneurs, there may be nonetheless no different imaginative and prescient as inspiring as this decentralized web that aligns the pursuits of builders and customers. For Chinese language entrepreneurs particularly, the permissionless and world nature of Web3 additionally makes it a uncommon oasis free from the disturbance of geopolitics.

Chinese language Web2 entrepreneurs have an excellent likelihood to play an essential position within the subsequent wave of Web3 innovation. The mass adoption of Web3 won’t bypass the booming Asia market. Chinese language entrepreneurs have essentially the most expertise in Asia in the case of constructing web merchandise at scale, with killer purposes that may compete with world giants. Among the most promising use circumstances of crypto, similar to digital wallets and digital leisure, are acquainted territories for them. 

The Web2 to Web3 migration additionally presents an essential alternative to the crypto-native groups. Web2 entrepreneurs and buyers want companions to grasp the blockchain infrastructure, the advanced tokenomics and the dynamic communities that function underneath a DAO (decentralized autonomous group). 

Since 2021, we now have already seen China’s crypto group migrating to Southeast Asia due to the crypto ban, and skills from conventional finance migrating to crypto finance searching for progress. The Web2 to Web3 migration is one other essential pattern. The present bear market solely makes it much more impactful, and it’s bringing the capital and experience on mass adoption that Asia’s Web3 motion wants for the following breakthrough.