Final week, Disney disclosed its hiring of Mark Bozon, the agency’s new VP of Subsequent Era Storytelling Inventive Experiences, to help the leisure big in creating Metaverse-based providers.
Beforehand, Mark labored at Apple for twelve years. He lately labored as a Video games Inventive Director at its Arcade division. Bozon first introduced his departure from Apple in Might with out disclosing his new place of business.
Right here it goes: After 12 wonderful years I say goodbye to Apple. I’m headed to an absolute dream job & can’t wait to share extra quickly. A heartfelt thanks to my coworkers, in addition to the extremely proficient devs that make the App Retailer & Arcade the success it’s. It was an honor. ❤️ pic.twitter.com/KdSXBjcPgi
— Mark Bozon (@MarkBozon) May 20, 2022
Moreover, Disney’s SVP of Subsequent Era Storytelling & Client Experiences, Mike White, employed Mark for Disney’s Internet 3.0 push. The hiring comes after the SVPs inside promotion to give attention to Metaverse content material.
Constructing Disney’s Metaverse
Disney’s Metaverse crew is innovating to supply the agency with new approaches to branding, promoting, and shopper experiences.
In an interview with Selection in February, Disney CEO Bob Chapek stated that rising Metaverse platforms current “the proper place to pursue our strategic pillars of storytelling excellence, innovation, and viewers focus.”
He added:
For practically 100 years, our firm has outlined and redefined leisure by leveraging know-how to carry tales to life in deeper, extra impactful methods.
In the present day, now we have a possibility to attach these universes and create a wholly new paradigm for the way audiences expertise and interact with our tales.
In January, america Patent and Trademark Workplace awarded Disney the patent for a “virtual-world simulator in a real-world venue.”
The know-how patent secures Disney the precise to develop augmented and blended actuality (AR/MR) experiences which overlay real-time 3D belongings on a real-world Disney theme park location.
Conversely, ex-Disney CEO Robert Iger joined the Board of Administrators for Metaverse agency Genies Inc to help the start-up in creating an eCommerce prepared digital world that features NFT and blockchain integration.
The information comes following streaming rival Netflix hinting at a Metaverse service final yr. Netflix’s announcement additionally revealed the hiring of Mike Verdu as Vice-President of Recreation Growth to create built-in immersive experiences alongside the platform’s video content material.
