Carl Runefelt, Founder, The Moon Group

Carl Runefelt, aka The Moon, prefers to not be known as a crypto influencer, regardless of his a million followers on Twitter, almost 130,000 on Instagram, and nearly 32,000 subscribers on YouTube. I discover this request significantly prudent at a time when the crypto world goes by way of its newest seismic shift, and demonstrating time and again that it certainly can’t be influenced.

Nevertheless, Runefelt claims to have sufficient pores and skin within the recreation that proves not solely his experience (e.g. affect), but additionally the idea for his desire to be addressed as an entrepreneur and investor within the fast-moving blockchain sector. “I’ve personally invested in nearly 400 crypto startups, as a result of I’m extraordinarily assured that crypto will dominate the world sooner or later,” Runefelt says. “It might take one other decade earlier than we see mass adoption, which implies that there’s nonetheless a novel alternative to ‘get in early,’ and spend money on lots of these corporations that might be a dominant issue on the planet sooner or later. That is why I’ve invested and co-founded a number of crypto entities; for me, it isn’t sufficient to solely wager my web price, however my complete being is a giant wager on crypto. I am all in!”

Runefelt’s rise to crypto prominence has corresponded with the rise of retail buyers who comply with the funding suggestions of celebrities and cryptocurrency holders on social media, which stays a non-traditional and nonetheless largely non-regulated supply of recommendation for investments of any type. For Runefelt, his crypto-centric social media fame was extra a spontaneous improvement than deliberate. “To start with of my profession, I began discussing my ideas and views on crypto over social media, changing into some of the adopted on-line personalities within the crypto area,” Runefelt explains.

“This led to me gaining thousands and thousands of followers and slowly changing into some of the adopted key opinion leaders, creating affiliate and sponsorship offers, which helped me construct my first capital to start buying and selling and investing.” At the moment, Runefelt is an affiliate with plenty of cryptocurrency exchanges, comparable to ByBit, Phemex, and PrimeXBT, and I due to this fact ask what distinctive worth he offers to his giant on-line audiences. “I imagine that I am very clear, I do not sugarcoat issues, and I am not afraid to be sincere and inform folks the exhausting fact, and I can see that individuals respect that,” Runefelt replies.

His private story additionally appears to have a powerful fascinating impact on folks, particularly youngsters- in any case, it stars Runefelt as a college drop-out and grocery retailer cashier in Sweden who went on to realize a Bugatti-driving way of life in Dubai in only a few years’ time. “I had no actual enterprise expertise, or perhaps a diploma from a college, however I had the need to achieve success, and I set clear objectives, researched Bitcoin, cryptocurrencies, entrepreneurship, and tips on how to construct profitable companies,” Runefelt remembers. “I imagine that your success isn’t decided by your diploma or work expertise, however your mindset and perception system, whether or not you imagine in your self or not. What you imagine turns into your actuality.”

A easy Google search on Runefelt will reveal that he’s often called a fan of the legislation of attraction, and on this interview, he shares with me plenty of mantras he used, comparable to “I’m comfortable,” “I’m rich,” “I’m profitable,” “I’m an entrepreneur,” “I’ve a yacht,” or “I’ve a non-public jet,” all of which, he believes has helped reprogram his thoughts and “entice that very way of life.” “I really imagine that I might have turn out to be profitable in any trade, whether or not it is the textile trade, music, movies- it would not matter,” he says. “It is all in regards to the mindset and your perception system.”

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A part of Runefelt’s philosophy for achievement can be that one has to grab alternatives introduced to them, and that’s the reason why he has backed, as an illustration, the Solana blockchain-based and spacethemed online game and metaverse Star Atlas and its governnace token Polis, Solana’s decentralized developer ecosystem SolRazr, and Victoria Digital Actuality Metaverse, that are only a few of his investments within the area. “I’ve had a couple of very profitable investments the place I made every little thing from 50 instances as much as 300 instances by placing my cash solely on one single funding,” he says.

“Up to now, I’ve already made again the entire cash that I put into these startups, and I anticipate the remainder of my investments to proceed to make me some huge cash.” Attaining excessive returns at an unbelievable charge has impressed him to direct his new earnings into startups and a few fairness investments, Runefelt provides. “I imagine that I’m one of many larger liquidity suppliers within the area right this moment, guaranteeing my cash is at all times working for me, at all times rising,” he says. “I by no means allow them to sit idle with out making more cash for me.”

Runefelt’s success method additionally features a sturdy dedication to researching and studying. Again in Sweden, he found Bitcoin whereas taking a deep dive into the matters associated to the historical past of the world’s banking and financial techniques, silver and gold investments, and so forth, and he believed on this digital gold from the get-go. “To start with, I used to be making roughly US$1,500 per thirty days [at a grocery store], and one Bitcoin again then was round $3,000, and after I went all in, everybody thought I used to be loopy, even my mother and father,” he says. “My household had excessive expectations of me, and so thought I used to be reckless to spend all my money and time on-line, researching Bitcoin or this bizarre ‘web cash,’ not going to high school, and solely working in a grocery retailer. They noticed me as a failure at that stage.”

He proved them fallacious, and right this moment Runefelt says that his firm employs 150 folks throughout places of work in Seychelles, Estonia, British Virgin Islands, in addition to Dubai. “Life-style alone was an enormous issue when transferring to Dubai, not only for me, however for my future staff, as a result of Dubai is filed with expertise,” he says. “Should you’re a crypto investor and enterprise proprietor, that is one of the best place to rent. Additionally, it’s a metropolis of innovation, celebrating success and entrepreneurship, and main the way in which for crypto buyers and startups alike. These alternatives sadly aren’t obtainable in Sweden. Paying little to no tax right here in Dubai actually helps you scale your tasks. Different international locations wish to both limit or tax closely, which is why Dubai made extra sense.”

To keep up the extent of success he has achieved to this point, Runefelt now has wealth administration and funding groups that assist him in analyzing offers and creating methods, along with his general philosophy on this area centered on the idea that blockchain and cryptocurrencies are the keystones of a brand new monetary infrastructure. “We attempt to establish and spend money on founders which might be constructing game-changing enterprise fashions within the blockchain sector, and we glance to help fast-executing, technical groups that positively affect the crypto area and construct the decentralized net,” Runefelt says. “We even have a thematic method, whereby we search publicity to the themes/developments which might be on the uptrend, such had been the metaverse and blockchain gaming in 2021.”

Now, with common crypto tokens plummeting greater than 70% in worth since November 2021, many crypto entrepreneurs and buyers have returned to their drawing boards in an try to reinvent themselves. However not Runefelt- he says that he has at all times been cautious, and it is his hope that the bear market of 2022 will educate everybody that very same high quality. “I attempt to at all times advise my group to steer clear of shopping for sure tokens and non-fungible token (NFT) collections, as a result of lots of them are very dangerous tasks with very unclear fundamentals,” he explains. “It’s extremely apparent within the crypto market that individuals like to repeat one another, as a result of it is really easy to become profitable. I often warn my viewers to steer clear of these clearly very dangerous concepts, as a result of they may for positive fail and they’ll lose cash.”

In Runefelt’s opinion, the crypto ecosystem may stay fragile for the subsequent two to a few years. “This at all times occurs when you’ve got excessive euphoria, you should go into excessive despair earlier than the subsequent cycle can begin,” he explains. “I have been very skeptical about NFTs and meme cash for 2 years already, even earlier than they began to get traction, and I need my group to steer clear of shopping for all of those entities.”

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However from a private perspective, Runefelt says that he invests in a large number of new blockchain and crypto tasks within the hope that amount will unearth high quality. “I feel that at the least 90% of all of the tokens and cash which might be stay right this moment will go down near 0, and I am additionally conscious that perhaps 90% of all of the crypto startups I invested in may even fail, however I really imagine that, if I spend money on 400 most likely, 10 of them at the least might be massively profitable, and pays for the opposite startups,” he says. “I imagine I am already essentially the most aggressive investor, however I feel I wish to take that to the subsequent degree and that I can simply spend money on 1,000 crypto startups.”

Going ahead, Runefelt goals to continue to grow his workforce, increasing the enterprise, and investing aggressively, however one in all this his objectives can be to boost funds for charities that help kids with disabilities. “One of many huge issues I am doing this 12 months is sponsoring a Components 2 racing workforce, with my face, emblem, and a fast response (QR) code on the automotive that permits anybody to donate Bitcoins to kids with disabilities,” he says.

And he goals to do all this and extra from his base in Dubai, which Runefelt believes is ready to turn out to be one of many world’s key crypto hubs. “These days, I sat down with some high-level insiders within the area from huge exchanges who informed me that they’re very occupied with organising headquarters in Dubai, as a result of regulators and the federal government may be very optimistic in direction of crypto. That is why I personally have my headquarters right here, and I anticipate others to do the identical very quickly,” Runefelt concludes.

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‘TREP TALK: Carl Runefelt gives suggestions for entrepreneurs wishing to discover the crypto area

1. ADOPT THE RIGHT MINDSET

“Do not chase fast cash, as a substitute make investments for the long run, and imagine in your objectives. Imagine in your self, visualize your objectives, visualize your dream life and your ultimate way of life, and you’ll obtain this stuff whether or not it is by way of crypto or another enterprise.”

2. BUY BITCOIN “For me, it is very exhausting to respect somebody as a crypto investor if they do not even have Bitcoin. For my part, you should begin with Bitcoin, after which you possibly can transfer into different cash, as a result of going into crypto by shopping for Shibu or a few of these NFTs first will solely make you lose all of your cash.”

3. FOLLOW CRYPTO ENTREPRENEURS AND INVESTORS ON SOCIAL MEDIA “It is at all times good to get impressed by different people who find themselves doing effectively; nevertheless, don’t ever blindly comply with anybody, however make certain to at all times do your individual analysis earlier than performing on an funding or commerce.”

4. DO YOUR RESEARCH “Shopping for issues randomly with out doing any analysis is the simplest strategy to lose cash very quick.”

5. UTILIZE THE LAW OF ATTRACTION IN ANYTHING AND EVERYTHING “The legislation of attraction may also help you with friendships, relationships, happiness, well being, and actually something on the market. I am dwelling proof that it it is very efficient once you wish to change your way of life, and make an entire lot of cash, and turn out to be an entrepreneur.”

6. MOVE TO DUBAI “Dubai is one of the best place on the planet for crypto entrepreneurs.”

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