Additionally, can we cease including “flation” to every little thing?
GREEDFLATION
A head of cabbage just lately value me $8.12. As I don’t often purchase cabbage, I puzzled whether or not the grocery store had jacked up the value, earlier than remembering the price of farm merchandise have elevated.
My purple head of cabbage is a mirrored image of its elevated manufacturing value, not an occasion of price-gouging.

Greedflation as an idea is at the moment beneath debate. Oil is usually checked out for example of price-gouging, and it definitely feels that manner on the pump. But its sky-high prices have a posh set of causes.
A few days in the past, I ended at a hole-in-the-wall comfort retailer. I purchased two baggage of Kettle Chips (honey dijon and yogurt & inexperienced onion, if you happen to’re ). The price? $7.50 a bag.
So, what’s greedflation?
FOURTEEN DOLLARS for 2 baggage of chips.
In opposition to my higher judgment, I paid it, lamenting that inflation had reached my favorite salty snack.
It wasn’t till I went to Safeway and noticed them on sale for $3 a bag that I understood the magnitude of my misfortune. The storeowner inflated his worth for these scrumptious chips by greater than 100%.
Backside line: Greedflation is elevating the value of a product past affordable measure, understanding the buyer can pay it.
Want a refresher on understanding inflation? Learn this.
SHRINKFLATION
Final week I purchased Tide detergent in a noticeably smaller container. I assumed they’d launched a brand new finances possibility, however its worth sticker value the identical because the bigger one I at all times purchase.
TikTok has 260 million views of movies devoted to shrinkflation. Whether or not it’s laundry detergent or your favorite bag of chips, you’re getting much less for what you pay for.
Whereas one TikToker has a terrific visible demonstration of his oatmeal shrinkage, my private favorite is that this image of a muffin 4 pack, priced the identical as a six and even in the identical container.
What’s Shrinkflation? Look beneath.

Corporations are anxious that in the event that they elevate costs to fulfill their elevated prices, shoppers will go to a unique model. So conglomerates are attempting to sneak one in on you, however they’re starting to lose their subtlety.
Backside line: In an ideal world, PepsiCo would possibly merely settle for decrease revenue margins. However in capitalism, the objective isn’t merely to generate income, however to make extra cash.
STAGFLATION
“We now have the worst of each worlds — not simply inflation on the one aspect or stagnation on the opposite, however each of them collectively. We’ve got a type of ‘stagflation’ state of affairs. And historical past, in trendy phrases, is certainly being made.”
This was stated by Iain Macleod, then British Chancellor of the Exchequer, in 1965, coining the time period which might go on to explain the financial system of the Nineteen Seventies and 80s.
Throughout that interval, inflation would rise, solely to melt after which rise once more to new highs. It might fluctuate between a variety however couldn’t be manipulated again down by central banks.

What’s Stagflation? Decreased financial demand paired with excessive unemployment and excessive inflation charges over a multi-year period.
Between 1973 and 1982, inflation averaged 11.3%. After ’82, economists theorized these following causes:
- Provide shock — usually an enormous surge within the worth of oil. This slows financial progress and makes manufacturing dearer and fewer worthwhile.
- Authorities coverage — regulation that harms trade, along side a speedy improve of cash provide.
- Value/wage spiral — a weakened greenback provides prices to manufacturing for commodities, so costs rise. Customers belt tighten, demand wage will increase, firms see income diminish, and their workforce turn into dearer, which results in layoffs, reducing employment, resulting in contraction within the financial system.
We’re at the moment experiencing all three. The correlations between now and the stagflationary interval of the Nineteen Seventies and 80s are excessive.
Backside line: Stagflation could also be our future. Whereas unemployment is at the moment low, many say its unsustainable in a troubled financial system. Whereas the Fed is doing their finest to curb inflation, they may doubtless elevate rates of interest lots larger.