MBC (Munhwa Broadcasting Company), one in every of South Korea’s 4 nationwide tv and radio networks, has signed a enterprise partnership with Hong Kong-based metaverse gaming platform The Sandbox, in line with its announcement on Friday.
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Quick details
- MBC will create its emblematic Sangam workplace constructing and manufacturing studios on the digital house together with different metaverse-original content material for customers of The Sandbox.
- The Sandbox has partnered with a slew of South Korea-based entities, together with native leisure large CJ ENM, and main Okay-pop businesses SM and Dice Leisure.
- Final yr, MBC integrated metaverse avatars for non-celebrity judges for The Masked Expertise, a by-product of the well-known selection present The Masked Singer.
- The South Korean cable tv community can also be at the moment broadcasting Avatar Singer, which is described as the primary metaverse music survival present. Avatar Singer makes use of augmented actuality (AR) avatars to masks the id of the contestants.
See associated article: Warner Music is able to play in The Sandbox metaverse
