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Polygon Labs, a blockchain protocol, introduced it was partnering with e-commerce big Flipkart and loyalty platform Dangle to introduce a Web3-powered loyalty program with the intention of introducing tens of millions to the Web3 area.
Polygon Labs is collaborating with @Flipkart and @HangXYZ_ for an on-chain, brand-first loyalty program, introducing tens of millions of customers to web3 ⛓️
FireDrops 2.0 will revolutionize model advertising and marketing, storytelling, and buyer engagement #onPolygon
Extra: https://t.co/Tf9vV3mKDF pic.twitter.com/01ScwkrvQC
— Polygon (Labs) (@0xPolygonLabs) June 14, 2023
The loyalty program, FireDrops2.0, might be powered by Dangle and can intention at reworking user-brand engagement for Flipkart customers. The customers might be rewarded with experiences and might be incentivized by means of gamification associated to their most well-liked manufacturers. Customers will even have the ability to earn membership passes, lifetime reductions, and extra.
“By integrating Web3 and NFTs into model loyalty applications, we’re revolutionizing model advertising and marketing, storytelling, and buyer engagement. As India’s homegrown e-commerce market, which is consistently innovating, we acknowledge the worth of buyer loyalty and, extra importantly, the rising area of Web3 loyalty. We’re excited to associate with top-of-the-line within the area for this modern brand-first rewards and loyalty program,” stated Naren Ravula, VP, Head of Product Technique and Deployment, Flipkart.
Polygon Labs might be offering the underlying NFT know-how for a greater consumer expertise. The utilization of NFT know-how will make possession and redemption of rewards simple, thereby making manner for brand new income streams for manufacturers. Moreover, this may encourage clients to actively participate in this system.
“The world’s most modern manufacturers, like Flipkart, have a monumental alternative to redefine how they join with their clients and construct loyalty. One of the best applications of the longer term might be gamified, customized, and Web3-enabled. The subsequent era of loyalty is right here, and we’re excited to associate with Flipkart to deliver it to the lots,” stated Matt Smolin, CEO and founder, Dangle.
Flipkart clients can be a part of the waitlist to achieve early entry to the FireDrop2.0 program.
