“The imaginative and prescient right here was to pay homage to and innovate on the idea of a mixtape bringing expertise and folks collectively, but in addition exploring how mixtape and hip hop tradition has advanced and grown over time, particularly with the inclusion of tech,” stated Chan. “PUMA, Roc Nation and Authentic are working collectively to innovate on this idea of the mixtape itself by seamlessly connecting the dots between trend, music and expertise.”
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