- Nubank has surpassed 100 million customers, stating that it is the first digital banking platform outside of Asia to reach this customer milestone.
- Nubank serves 92 million customers in Brazil, over 7 million in Mexico, and close to 1 million in Colombia.
- In 2023, Nubank achieved record financial results, reaching more than $1 billion in net profit and over $8 billion in revenue.
Brazilian challenger bank Nubank announced this week it has surpassed 100 million customers across Latin America. The fintech estimates it is the first digital banking platform outside of Asia to reach this customer milestone. Nubank is currently active in three countries, serving 92 million customers in Brazil, over 7 million in Mexico, and close to 1 million in Colombia.
The company has a mission of “fighting complexity to empower people,” offering users a digital bank account, credit card, mobile phone insurance, life insurance, personal loans, and investing tools. The company launched business accounts in 2019 to offer small business users a bank account, credit card, and a phone-based payment acceptance app.
“In 2013, we had set ourselves the ambitious goal to reach one million customers in five years, which seemed almost impossible at the time,” said Nubank Founder and CEO David Vélez. “In a decade, we have surpassed 100 million, which is a testament to the trust our customers place in us and to the power of a truly customer-centric business model. These 100 million customers have written their stories together with ours, and we want to honor them in a special way.”
Since its inception, Nubank has been instrumental in helping its customers save more than 440 million hours of waiting in service queues. Additionally, the company estimated that it helped users save 11 billion dollars in banking fees in 2023.
Perhaps more notable than savings consumers on fees and their time waiting in line, Nubank has also been instrumental in promoting financial inclusion in Brazil, a region notorious for its high rate of unbanked adults. Between July 2021 and July 2022, Nubank added 5.7 million credit cardholders to the country’s credit card market. In a survey it conducted of accountholders from 2021, Nubank found that 60% of Brazilian customers improved their financial journey in the first 24 months, citing frequent and responsible use of credit cards and other financial products.
“Being customer-centric has been guiding us since the very beginning,”said Nubank Co-founder and Chief Growth Officer Cristina Junqueira. “Today, we want our customers to see themselves the way we see them: at the center of everything. In reaching this milestone, we want to focus on the real people and individual stories of empowerment and advance our mission to help improve people’s lives.”
From a U.S. perspective, Nubank’s customer number is not the only impressive metric surrounding the fintech. The company closed last year with record financial results, recording more than $1 billion in net profit and over $8 billion in revenue. The positive financials are especially admirable, given that many U.S.-based challenger banks are still seeking to reach the break even point.
Photo by John Petalcurin
