SAN FRANCISCO, May 9, 2024 — WisdomTree, a notable asset management firm, has launched its innovative financial app, WisdomTree Prime, to cover 75% of the U.S. population across 41 states despite shareholder wishes. This strategic extension is powered by the Stellar Development Foundation, which supports the app’s robust digital asset services.
WisdomTree has integrated Stellar’s efficient transaction platform to power WisdomTree Prime, aligning with its goal to streamline financial operations for its users.
“Since we first entered app stores in select states last summer, we have exhibited strong momentum across all fronts, including new digital fund launches, payment capabilities, and collaboration with regulators like the New York State Department of Financial Services, all with the goal of helping consumers better use digital assets in their everyday financial lives,” said Will Peck, Head of Digital Assets at WisdomTree. “We are thrilled that retail investors now have access to the app in New York – a rapidly growing digital asset market, one which we expect to be significant for WisdomTree Prime.”
The app allows users to easily manage investments, savings, and expenditures directly through its interface. It supports a wide range of digital assets, including tokenized gold and major cryptocurrencies such as Bitcoin and Ether. “Our focus is on demystifying the complex world of digital assets and making it accessible to everyone,” adds Doe.
The availability of WisdomTree Prime in 41 states is expected to significantly influence the financial technology landscape. It aims to cater not only to tech-savvy individuals but also to those new to digital assets, potentially accelerating the adoption of cryptocurrencies and tokenized assets.
WisdomTree plans to continue enhancing the app’s features and may extend its availability nationwide. These future developments are anticipated to solidify blockchain’s role in personal finance, fostering a landscape where digital and traditional assets coexist seamlessly.
Disclaimer: The services offered by WisdomTree Prime are not FDIC insured, do not carry a bank guarantee, and are not covered by any government agency. They are provided by WisdomTree Digital Movement, Inc., and WisdomTree Digital Trust Company, LLC, where permitted by law.
As WisdomTree continues to innovate, the potential for widespread adoption of blockchain and tokenization in personal finance appears promising. The expansion of WisdomTree Prime reflects the growing importance of digital solutions in the financial sector, paving the way for more inclusive and efficient financial services.
