Crypto.com has made history as the first crypto platform to enter into a partnership with the UEFA Champions League.
This multi-year collaboration, announced on August 14, makes the crypto exchange an official global sponsor of the UEFA Champions League.
Crypto.com and UEFA will work together to create special experiences for fans and boost interest in both football and cryptocurrency. The sponsorship will include activities inside stadiums, TV broadcasts, and advertising campaigns.
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Steven Kalifowitz, Crypto.com’s chief marketing officer, highlighted the potential benefits of this collaboration, particularly in terms of increasing crypto awareness among mainstream audiences. Major sports events like the UEFA Champions League have the potential to introduce crypto to billions, which can increase the value of cryptocurrencies in the future.
Kalifowitz remarked:
We have successfully built the Crypto.com brand and community by producing innovative and groundbreaking moments and events in a way that others have not been able to replicate. Connecting our brand with engaged sports fans around the world has effectively grown our user base to over 100 million in pursuit of our mission of cryptocurrency in every wallet.
By leveraging the global popularity of the UEFA Champions League, Crypto.com aims to create engaging moments that resonate with sports fans, which not only strengthens their brand but also promotes broader crypto adoption.
Crypto.com has also previously collaborated with Eminem for an ad campaign.
Gode is a Web3 Market Analyst who researches the most important industry events and interprets how they affect the wider Web3 space. Her formal education in media culture & digital rhetoric allows her to employ a methodical approach to evaluating critical Web3 news data, including large-scale events and the wider social sentiment within the ecosystem.
Gode is a mutilingual professional, having studied in multiple universities all across Europe. This allows her to have a one-of-a-kind opportunity to analyze Web3 social sentiments spanning different cultures and languages and, in turn, develop a much deeper understanding of how the Web3 space is growing within different communities. With the rest of her team, Gode works to identify crucial crypto news patterns and provide unbiased and data-driven information.
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