Leveraging AI to enhance the customer experience is one the biggest challenges – and greatest opportunities – in fintech and financial services.
Today we share the insights of Rahul Kumar, VP and GM for Financial Services and Insurance with Talkdesk, on the central role of contact centers in AI-driven customer experience. In our Streamly Snapshot conversation, which took place in September at FinovateFall 2024 in New York, Kumar discusses what financial institutions are doing to overcome the barriers to delivering a superior customer experience. Kumar also explains why leaders in financial services are prioritizing the contact center as a central part of their AI and CX strategy.
“One of the things we’re seeing in the industry is that customer experience is fast becoming a strategic initiative for executives across the board — for banks and for credit unions. Recently, in a survey, we polled over 200 customer experience professionals and the responses were unsurprising: 86% of executives said that they do believe CX is a strategic investment priority that can lead to brand differentiation for themselves. 63% felt that they could tie CX metrics to value. And 80% do believe that contact center is fast becoming a strategic investment area for them. It’s definitely top of mind for executives.”
Founded in 2011 and headquartered in San Francisco, California, Talkdesk is an international cloud contact center leader for businesses of all sizes. The company’s contact center platform leverages AI and automation to enable businesses to deliver exceptional outcomes for their customers. Talkdesk’s AI-powered customer experience platform helps enterprises reduce costs, grow revenues, and streamline operations to boost efficiency. Tiago Paiva is Founder and Chief Executive Officer.
In his role at Talkdesk, Rahul Kumar leads business, product, and go-to-market strategy for financial services and insurance. He also leads the customer success function for all strategic industry customers, managing C-suite relationships for enterprise customers.
Photo by Mikhail Nilov
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