- Trump Media and Technology Group (TMTG) launched Truth.Fi, a new financial services brand.
- The new brand will focus on crypto investments, ETFs, and separately managed accounts, with up to $250 million custodied by Charles Schwab.
- The announcement follows the launch of the $TRUMP memecoin on the Solana blockchain which, despite disclaimers, has reached a $5.4 billion market cap.
Did anyone have this on their bingo card for 2025? Donald Trump-owned Trump Media and Technology Group (TMTG) announced today that it has launched a financial services and fintech strategy, confirming the launch a new brand called Truth.Fi.
The Florida-based company is launching the new brand to diversify the company’s cash reserves. TMTG will invest up to $250 million through Charles Schwab in cryptocurrencies and crypto-related securities, exchange-traded funds, and separately managed accounts, which will be developed in partnership with Charles Schwab. The investment vehicles and financial products are expected to focus on investments in American growth, manufacturing, and energy companies. Yorkville Advisors will serve as the company’s Registered Investment Adviser.
For those familiar with TMTG social network, Truth Social, the name of the new fintech company may sound familiar. The company began as a social media platform to serve as a safe harbor for free speech, avoiding censorship of private companies. It also runs Truth+, a TV streaming platform focusing on family-friendly, live TV channels and on-demand content.
TMTG CEO and Chairman Devin Nunes called Truth.Fi a natural expansion of the Truth Social movement. “We began by creating a free-speech social media platform, added an ultra-fast TV streaming service, and now we’re moving into investment products and decentralized finance,” explained Nunes.
The company anticipates that Truth.Fi products and services will roll out later this year.
This move is particularly noteworthy as TMTG is majority owned by U.S. President Donald Trump, who took office just nine days ago. Since then, he has demonstrated a pro-crypto stance by signing the “Strengthening American Leadership in Digital Financial Technology” executive order, a decision that has contributed to a surge in cryptocurrency prices.
The announcement also comes after Donald Trump launched a Trump memecoin called $TRUMP on the Solana blockchain a few days prior to his presidential inauguration. Despite the fact that, according to the coin’s website, $TRUMP are not intended to be, or to be the subject of, an investment opportunity, investment contract, or security of any type,” the coin currently has a market capitalization of $5.4 billion, making it the third most valuable memecoin available today.
Photo by Polina Zimmerman
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