- KeyBank has partnered with Personetics to integrate AI-driven financial wellness tools that offer real-time, personalized advice based on customers’ spending.
- The bank will use Personetics’ Engage platform to deliver insights that help users make smarter financial decisions.
- The move will help boost engagement and foster long-term customer loyalty.
KeyBank announced this morning that it has partnered with Personetics to bring financial wellness to its customers. The Ohio-based bank will leverage Personetics’ Cognitive Banking platform, which analyzes consumer transactions and delivers advice.
Specifically, KeyBank will use Personetics’ Engage, a client experience that offers customers spending insights and recommendations based on their spending and savings habits.
KeyBank will implement Personetics’ Engage solution, which uses AI to deliver real-time, personalized insights based on customers’ spending and saving patterns. By identifying trends and anticipating future needs, Engage offers timely, actionable advice to help users make smarter financial decisions and reach their goals in order to transform the banking experience from transactional to advisory.
By embedding Personetics’ cognitive banking tools into its digital offering, KeyBank will help improve customer engagement, reduce attrition, and create new revenue opportunities through better financial outcomes.
“KeyBank’s mission is to help clients and communities thrive. A large part of that mission centers in helping clients move forward on their financial journeys and reach their financial goals,” said KeyBank Head of Consumer Digital Emily Gessner. “By leveraging Personetics’ platform and experience, we will address the financial burden and stress consumers face by empowering our clients with real-time insights and guidance to help them effectively manage their financial futures.”
KeyBank was founded in 1825 and has 1,000 branches across the US. The bank has acquired AQN Strategies, HelloWallet, First Niagara Financial Group, EverTrust Financial Group, Leasetec, and most recently BaaS provider XUP. Among the company’s strategic partners are AvidXchange, BillTrust, and Bill.com.
Headquartered in New York, and with offices in London, Tel Aviv, and Singapore, Personetics counts more than 150 million bank customers across the globe. The fintech was founded in 2010 and strives to help banks create “self-driving finance” experiences for its customers. Under this concept, banks leverage AI to proactively act on behalf of their clients to help them achieve their financial goals.
“This partnership isn’t just about innovation—it’s about using intelligent technology to forge deeper human relationships between banks and the people they serve,” said Personetics CEO Udi Ziv. “Cognitive Banking redefines how banks understand and support their customers and, as a result, fosters customer loyalty.”
Photo by Magda Ehlers
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