- Grammarly is partnering with Gr4vy to streamline its checkout experience using no-code, cloud-based payment infrastructure, giving it access to 400+ payment service providers without requiring custom integrations.
- The move reduces development time, lowers transaction costs, and improves approval rates, while also automating recurring billing and maintaining PCI compliance.
- This partnership highlights a growing trend of software companies using modular payment orchestration to boost agility, conversion, and retention.
Payments infrastructure-as-a-service (IaaS) company Gr4vy announced today that AI writing assistance platform Grammarly has selected to use it to enhance its checkout experience. Grammarly will use Gr4vy’s no-code cloud system to create bespoke checkout experiences for its users.
Gr4vy will offer Grammarly access to multiple payment service providers (PSPs) without having to directly integrate them into its checkout. This will not only save Grammarly time in the form of development and maintenance, but it will also allow the company to select from the more than 400 different PSPs in Gr4vy’s network. Eliminating the need for Grammarly to use custom-built PSP connections will lower transaction costs, increase approval rates, and speed up time-to-market.
“Grammarly’s decision to use our platform is a testament to the simplicity and flexibility we offer, as well as our ability to deliver efficient and scalable solutions that will drive customer growth and retention,” said Gr4vy’s Founder and CEO John Lunn. “We are thrilled to empower Grammarly with the flexibility it needs to optimize payment processes while focusing on its core mission of helping people and teams do their best work.”
Gr4vy is cloud-native, PCI Level 1-compliant, and enables merchants to set up dedicated instances in specific regions to improve transaction speed and comply with data localization laws. Founded in 2020, the company provides businesses access to a range of PSPs, offers anti-fraud tools, and helps payment service providers optimize their payment stack without the need for IT expertise. In 2022, the California-based company was awarded Top Emerging Fintech Company at the Finovate Awards. Earlier this year, Gr4vy partnered with bike manufacturer Trek to power an online-to-offline payment experience and offer consumers accurate inventory checks and simplified checkout.
In addition to leveraging Gr4vy’s PSP network, Grammarly will also use the payment fintech’s hosted payment fields to securely collect sensitive card data and ensure PCI compliance. Additionally, Grammarly will use Gr4vy’s Account Updater to handle recurring billing transactions efficiently, automating the management of expired cards and ensuring uninterrupted subscription service.
Today’s payments partnership mirrors a broader trend of software companies embracing modular, cloud-native infrastructure to stay agile. When creating a frictionless user experience is paramount and when recurring revenue models are increasingly common, enabling payments orchestration can directly impact conversion rates and retention. The partnership is a good example of how smart payment orchestration is evolving from an operational function into a strategic advantage.
Photo by Jason Leung on Unsplash
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