Netflix has confirmed that it used generative artificial intelligence (AI) to create visual effects in one of its original series, according to a July 18 report by the BBC.
The scene appears in The Eternaut, a science fiction show produced in Argentina.
According to co-CEO Ted Sarandos, the team used AI to complete the sequence more quickly and at a lower cost than with regular special effects.

Did you know?
Subscribe – We publish new crypto explainer videos every week!
Hot VS Cold Wallet: Which One Do YOU Need? (Animated)
Sarandos said this approach helped a smaller-budget production achieve results that would have been too expensive otherwise. The AI sped up the process by nearly ten times, which allowed the team to finish the scene without exceeding budget.
He explained that this was the first time Netflix had included AI-generated footage in a finished show or movie. The creators were pleased with the outcome.
Additionally, Sarandos noted that tools like generative AI could help make visual effects more available to productions with smaller budgets.
Netflix emphasized that the AI only assisted the team and did not replace anyone. Human designers still shaped the scene and approved all the visuals.
The announcement came alongside the company’s latest financial results. In the second quarter of the year, Netflix earned $11 billion in revenue. Its profits also rose from $2.1 billion to $3.1 billion.
The Velvet Sundown, a band that quickly gained attention on Spotify, recently revealed it was created using AI. What did they say? Read the full story.
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.
With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.
Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.
Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.