Web3 won’t succeed by shouting, but by blending in
Not long ago, crypto was everywhere.
From Bitcoin’s dizzying price peaks to celebrities launching their own NFT collections, it seemed the world was heading full speed into a digital asset future. “Web3” was a buzzword that flooded Twitter (now X), and seemingly every startup was slapping blockchain onto their pitch decks.
Then, the crash happened.
Between falling prices, high-profile collapses, and a general sense of disillusionment, crypto quickly fell out of favor. News coverage shifted from excitement to skepticism, and the celebrity NFT launches became a distant memory.
“So, is crypto still a thing?”
A friend asked me that over coffee recently. She’d bought a little Ethereum during the 2021 boom, got burned in the crash, and hadn’t touched it since. She figured the whole space had fizzled out and assumed it to be just another tech fad.
Honestly, that’s not an uncommon view. But here’s what I told her:
Crypto isn’t dead; it’s just maturing. The hype is gone, but something better is taking its place.
