- Identity and fraud prevention solution provider Alloy has teamed up with Mastercard to launch an enhanced customer onboarding solution for financial institutions and fintechs.
- The joint offering will use both identity verification technology and open finance to streamline onboarding and fight fraud.
- Founded in 2015, Alloy most recently demoed its technology at FinovateFall 2022.
Identity and fraud prevention platform provider Alloy has inked a global partnership with Mastercard to introduce an enhanced customer onboarding solution for financial institutions and fintechs. The new offering comes as these businesses cited a 60% increase in fraud in 2024, according to Alloy’s 2025 State of Fraud Report. The report further noted that 93% of those financial organizations surveyed planned to invest in ongoing fraud prevention measures this year, with 64% planning to deploy identity risk technology, as well.
“Fraud continues to be a significant challenge for financial institutions and consumers alike, underscoring the urgent need for robust fraud prevention measures,” Mastercard EVP and Global Head of Identity, Dennis Gamiello said. “This joint onboarding solution will be a game-changer in the fight to reduce fraud and deliver a seamless and secure customer experience.”
The joint offering from Alloy and Mastercard will leverage both identity verification and open finance to simultaneously streamline onboarding and fight fraud. The solution provides a consistent identity risk strategy and onboarding experience across channels. Alloy will leverage Mastercard’s global digital identity verification capabilities and suite of open finance-powered account opening solutions to support financial institutions as they manage fraud, identity risk, and secure account funding throughout the customer lifecycle.
At the same time, Mastercard solutions will be integrated and pre-configured in Alloy to enable seamless deployment. Customers will have access to 200+ risk and identity solutions available via Alloy that are designed to help boost customer conversion rates, reduce the amount of manual reviews, and provide comprehensive end-to-end coverage.
“Successful fraud prevention starts with a holistic approach to understanding identity. Our partnership with Mastercard will allow more financial institutions and fintechs to evaluate customer identities holistically,” Alloy Chief Product Officer Parilee Wang said. “The end result for those companies will be a better digital experience and less fraud risk, allowing their businesses to grow effectively.”
Founded in 2015 and headquartered in St. Paul, Minnesota, Alloy introduced itself to Finovate audiences at FinDEVr SiliconValley 2016, and returned to the Finovate stage six years later for FinovateFall 2022 in New York. More recently, Alloy was included in CNBC World’s Top Fintech Companies roster for 2025 and, in June, the company announced a partnership with IG Group to help the FTSE 250 online trading firm maintain regulatory compliance as it grows.
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