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Non-fungible token collections are transforming numerous sectors by creating verifiable digital ownership, enabling new business models, and enhancing transparency and traceability through blockchain technology. In simpler terms, Yat Siu, the founder of Animoca Brands, has related buying a non-fungible token collection to buying a Mickey Mouse-branded T-shirt and getting its intellectual property rights.
Yat Siu Explains About The Future Of NFTs
In a two-minute short video published today, Yat Siu, the founder of blockchain gaming giant Animoca Brands, has disintegrated the future of non-fungible tokens. By description, a non-fungible token is a unique digital certificate stored on a blockchain that proves ownership and authenticity of digital or real-world assets. Unlike traditional assets like ‘Bond,’ each NFT has a distinct value and cannot be exchanged for an identical item.
🚀 Imagine buying a Mickey Mouse t-shirt and getting IP rights with it 💎
That’s how @ysiu, founder of @animocabrands explains the future of #NFTs 🎲
📌 Catch the full interview in #BOF pic.twitter.com/akTul7RuNJ
— Block of Fame (@BOFmag_) September 22, 2025
In layman’s language, Yat Siu has explained buying a non-fungible token collection as buying a Mickey Mouse t-shirt and getting its intellectual property. Siu has described the non-fungible token technology as “a new business innovation that did not exist before.” Animoca Brands is a famous blockchain company specializing in digital entertainment, blockchain, and Web3 gaming. Since Siu has been in the NFT market from its infancy in 2017, his remarks and sentiments are worth considering.
NFTs came into the limelight in 2021. The NFT market’s popularity was fueled by the sale of digital art like Beeple’s “Everydays: The First 5000 Days” for more than $69 million at Christie’s. At the time, NFTs gained significant media attention and celebrity endorsements, although early versions and projects like CryptoKitties had appeared in prior years, laying the groundwork for the boom. The massive adoption birthed what we call today “the historic NFT market bull run.”
The NFT Market Health 2025
In 2025, non-fungible token collections continue to revolutionize the future of many sectors by transforming digital ownership across various industries, moving beyond art and collectibles to capture real-world assets, gaming, and digital fashion, all built on a transparent, creator-focused, and decentralized model. NFTs are more than just images with digital data locked or stored on the blockchain network.
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