Brazil witnessed something new today on its B3 stock exchange — a company going public not for its products, but for its Bitcoin.
OranjeBTC, a Brazilian firm founded by former Bridgewater Associates executive Guilherme Gomes, began trading today on B3, the São Paulo–based exchange that anchors Latin America’s capital markets.
Backed by some of the biggest names in global crypto, the company enters public markets holding 3,675 BTC instantly becoming the region’s largest corporate Bitcoin holder. At current prices, its holdings are worth more than $444 million.
Their haul dwarfs the 605 bitcoin held by fellow Brazilian fintech Méliuz, which last year became the country’s first listed firm to adopt a Bitcoin treasury strategy.
The company’s model mirrors Strategy’s playbook in the United States: issue convertible debt, raise capital, and buy Bitcoin.
Earlier this year, OranjeBTC secured a $210 million investment from Brazil’s largest bank, Itaú, through its investment arm Itaú BBA, positioning its BTC reserves as a long-term strategic asset.
That financing round also attracted heavyweight backers including Tyler and Cameron Winklevoss, Mexican billionaire Ricardo Salinas, FalconX, and Adam Back of Blockstream, alongside U.S. funds Off the Chain Capital and ParaFi Capital.
Bitcoin education for future investors
But Gomes insists OranjeBTC’s vision goes beyond balance sheets. The company is launching an educational platform designed to teach shareholders and institutional investors about Bitcoin’s monetary properties — what it calls a “learning layer” for Brazil’s next generation of savers.
“We want to be an information center and help Brazilians and Latin Americans understand what money is, the role of a tangible asset, and how Bitcoin works,” Gomes told WIRED en Español in September.
The mechanics of the listing will follow a reverse IPO, with OranjeBTC merging into Intergraus, already listed on B3.
After the transaction, about 85% of shares will be in free float—opening the door for both institutional and retail investors to gain direct exposure to a company whose only real product is bitcoin accumulation.
