Generative AI-powered shopping has been gaining steam in the latter half of this year and is shaping up to be one of the top trends as we move into 2026. The availability and convenience of Gen AI tools are shifting consumers’ shopping habits away from traditional browser-based shopping as these new tools become more deeply embedded in the shopping experience.
Adobe for Business published a report earlier this year that shows momentum in the use of generative AI-powered chat services. The report, which surveyed more than 5,000 US individuals, aimed to complement a study conducted during the 2024 holiday shopping season that examined consumers’ usage of Gen AI-powered chat services and browsers.
There are six standout findings from the report that exemplify the shift in consumers’ habits.
Generative AI traffic to retail sites exploded
Adobe found that the first surge during the 2024 holiday season reached a growth of 1,300% year-over-year. Following this, the recent data shows that traffic from Gen AI-powered chat tools and browsers has continued to accelerate, reaching a 4,700% year-over-year increase as of July 2025. AI-driven visits now represent a meaningful and fast-growing share of retail shopping and research activity.
Over one-third of US consumers have used AI for shopping
According to Adobe’s 5,000-person survey, 38% of consumers have used generative AI at some point during their shopping process, while 52% plan to do so this year. Shoppers are most commonly using it for product research (53%), recommendations (40%), finding deals (36%), creating shopping lists (30%), and gift ideas (30%).
AI shoppers are more engaged and informed
Consumers that arrive at a website from AI-powered sources spend 32% more time per visit, view 10% more pages, and have a 27% lower bounce rate than those coming from traditional sources such as search, social media, and email. Shoppers using Gen AI also report an increase in satisfaction, with 85% of users saying that AI improved their shopping experience and 73% now rely on it as their primary product research tool. Overall, shoppers using Gen AI tools are more engaged than shoppers using traditional ecommerce methods.
Conversions still lag
While consumers are increasingly using Gen AI tools for browsing, many stop there and fail to actually make the purchase. In fact, Adobe’s study showed that AI-driven traffic is still 23% less likely to convert than traditional traffic. This figure has actually shown a bit of improvement over the past few months. The study showed that conversion rates were 49% lower in January 2025 and 38% lower in April 2025. This suggests that consumers increasingly trust AI-powered recommendations enough to complete purchases directly.
Revenue-per-visit from AI sources is catching up to non-AI visits
When it comes down to dollar figures, it turns out that Gen AI-powered shopping isn’t as valuable, though that is quickly changing. Adobe’s study found that AI-driven revenue-per-visit rose 84% from January 2025 to July 2025. While AI-driven visits were worth 97% less than non-AI visits in July 2024, they were only 27% less than a non-AI visit a year later. This indicates shoppers are moving from using AI purely for research to actually buying through AI-driven paths.
Mobile is fueling AI-driven shopping growth
According to the study, in July 2025, 26% of AI-driven retail traffic came from mobile. This is up by 8 percentage points from 18% six months earlier. Adobe expects mobile AI use to further close the conversion gap, given consumers’ tendency toward more impulse-driven shopping on phones.
All of these statistics paint a picture of what we can expect to happen to ecommerce in the next few years. As consumers increasingly turn to their preferred Gen AI tool when they start their shopping journey, we’re witnessing the early stages of a new kind of marketplace. In ecommerce 2.0, we’ll see discovery, recommendation, and payment converge within a single interface. Competition in this new frontier will no longer be about who owns the checkout. Rather, it will centralize around who owns the conversation that leads there. As the 2025 holiday shopping season picks up, expect to see fintechs, retailers, and payment providers racing to claim their spot in the Gen AI shopping ecosystem.
Photo by Ivan Samkov
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