The Ultimate Fighting Championship (UFC) has partnered with Polymarket, a blockchain-based prediction platform, through a long-term agreement with TKO Group Holdings.
This partnership aims to bring audience forecasting into UFC and Zuffa Boxing broadcasts.
Polymarket will introduce a live feature during events that tracks and displays fan expectations in real time. A key element of this integration is the “Fan Prediction Scoreboard”, which will show how viewers’ opinions shift throughout each match.
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Rather than just watching the fight, fans will be able to see how collective sentiment evolves as the action unfolds.
The partnership includes a social content series that explores potential matchups after fights. These discussions, hosted on UFC’s online channels, will form the basis for new prediction markets on Polymarket.
The goal is to turn fan conversations into something that can be tracked and engaged with through predictions.
TKO’s CEO and executive chairman, Ariel Emanuel, said the initiative is meant to give fans more than a viewing experience, as it allows them to take part in the event through prediction and engagement.
Founded by Shayne Coplan, Polymarket allows users to make predictions on real-world events by trading on outcomes. Coplan noted that this collaboration gives fans a chance to be part of the experience in a more interactive way.
Recently, DraftKings announced it will use Polymarket’s clearing services to support a new prediction-focused product, DraftKings Predictions. How does it work? Read the full story.
