Dow Jones has signed an exclusive agreement to use
real-time prediction market data from Polymarket across The Wall Street Journal
and its other consumer platforms, bringing market-implied probabilities into
the daily news experience for millions of readers.
Dow Jones and Polymarket entered an exclusive
partnership that will make Polymarket’s live prediction market prices available
on Dow Jones consumer properties, including The Wall Street Journal, Barron’s,
MarketWatch and Investor’s Business Daily.
According to the official announcement, the arrangement covers a broad range of topics, from
economics and politics to cultural events, and aims to show how traders assign
probabilities to future outcomes.
We’re honored to be named the Exclusive Prediction Market Partner of the Wall Street Journal & the Dow Jones.The World’s Largest Prediction Market™ 🤝 the most trusted voices in finance pic.twitter.com/S6o7qkCUS6
— Polymarket (@Polymarket) January 7, 2026
The companies presented the integration as a way to
expand the data signals available to readers beyond conventional indicators
such as price moves and analyst forecasts. Polymarket will act as the sole provider of prediction
market data for these titles under the partnership.
How Prediction Data Will Appear
Dow Jones will display Polymarket data in dedicated
modules on its digital platforms, including homepages and market-focused
sections where readers track indices, stocks and macro news. These modules will
surface prediction prices on key events and will also appear, in selected
cases, in print formats.
As part of the rollout, Dow Jones plans to introduce a
new earnings calendar that highlights market-implied expectations for corporate
results using Polymarket prices. The group expects to add further data-led
features over time as editors and product teams experiment with how to present
probability information in a way that is useful and easy to interpret for a
general business audience.
Keep reading: Why Prediction Markets Are Keeping Users When DeFi Cannot
“The Dow Jones group, including The Wall Street Journal, are
setting a new standard for accessible, data-driven information to inform their
readers,” commented Shayne Coplan, founder and CEO of Polymarket.
“As Polymarket continues to expand, our prediction market
data is increasingly relied upon for reliable, transparent, and accurate
information,” he added. “This partnership combines journalistic insight with real-time
market probabilities to create a truly comprehensive news experience for
readers.”
Background on Polymarket
Elsewhere, Polymarket and Parcl recently collaborated to bring real estate into the onchain prediction market space, allowing traders to speculate on the movement of housing prices without directly dealing with physical assets or mortgage exposure. The deal combined Polymarket’s event-driven trading system with Parcl’s daily home price indices.
Through the partnership, Polymarket will launch a new series of housing prediction markets, while Parcl provides the independent pricing data and settlement values derived from major U.S. housing markets. This integration aims to streamline contract settlement and make real estate price speculation faster, more accessible, and fully onchain.
Polymarket operates what it describes as the world’s
largest prediction market, where traders buy and sell contracts tied to the
outcomes of future events and receive payouts when they are correct. Activity
spans politics, current affairs, pop culture and other themes, with billions of
dollars in predictions placed so far.
This article was written by Jared Kirui at www.financemagnates.com.
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