- OnePay is expanding its partnership with Klarna to launch Swipe to Finance, a feature that will enable eligible customers to convert debit card purchases into post-transaction installment payment plans.
- Specific details of the terms around post-purchase financing have not been disclosed, but the feature will position OnePay alongside players like PayPal and Affirm by offering flexible repayment options beyond the point of sale.
- Swipe to Finance strengthens OnePay’s push to compete with digital banks such as Chime and Dave, adding to its growing suite of banking, payments, investing, and crypto tools backed by Walmart’s scale and embedded distribution.
Walmart-owned digital banking platform OnePay is deepening its ties with BNPL player Klarna to launch Swipe to Finance, a new feature that will offer customers the option to pay over time even after they’ve made the transaction.
“Not every purchase comes at the right time,” said Thomas Hoare, Chief Commercial Officer at OnePay. “Customers want and deserve financial flexibility when they need it most, which is why we’re excited to offer new ways for them to pay over time and do it simply, transparently, and all in the OnePay app.”
After making a purchase with a OnePay debit card, eligible customers can use the OnePay app to convert transactions into fixed-term payment plans. While the company has not disclosed details about launch timing, eligible purchases, or available plan options, OnePay’s post-purchase financing may resemble models offered by PayPal and Affirm, which allow users to either pay in four installments or spread payments over longer repayment periods ranging from three to 36 months.
“Post-purchase payments are becoming a core part of how people manage money,” said David Sykes, Chief Commercial Officer at Klarna. “With Swipe to Finance powered by Klarna, we’re giving customers a simple, transparent way to take control of payments after the fact, directly in the OnePay app. It’s another step in expanding smarter payment options and meeting consumers wherever they choose to pay.”
This week’s Swipe to Finance announcement comes about 10 months after OnePay and Klarna first teamed up to offer BNPL options at the point of sale for consumers. The company hinted at plans to deepen ties with Klarna even further, stating, “Additional products and features are planned for later this year that expand OnePay’s types of flexible payment options and can reach new customers.”
Today’s announcement comes at a time of major growth for OnePay, which is seeking to compete with well entrenched digital banks such as Chime and Dave. Last fall, the company partnered with DriveWealth to offer embedded investing tools and teamed up with Zero Hash to facilitate bitcoin and ether trading within its app. In addition to these new capabilities, the OnePay app also offers traditional banking tools such as a high-yield savings account, peer-to-peer money transfer capabilities, and cross-border payments. However, the app also differentiates itself from traditional banks and even other digital banks with a credit builder card, tax filing service, and even a low-cost mobile phone plan via a partnership with Gigs.
OnePay is seeking to compete with entrenched digital banking players such as Chime and Dave. The company is well positioned to do so thanks to its second-mover advantages and embedded distribution through its parent company, Walmart, which launched OnePay in January 2021 in partnership with Ribbit Capital. In January 2022, Walmart expanded OnePay’s capabilities by acquiring two fintech platforms, Even and ONE, which helped Walmart create its version of a financial services super app.
For more on Walmart’s fintech ambitions, which started in 2005 when it applied for a Utah Industrial Loan Corporation (ILC) charter, check out my deep dive conversation on the One Vision podcast with host Theodora Lau.
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