Méliuz, a financial technology firm based in Brazil, has officially become the first publicly listed firm in the country to adopt Bitcoin
On May 15, executive chairman Israel Salmen announced on X that shareholders had approved the decision to turn Méliuz into a Bitcoin treasury company. He called it a “historic day” and confirmed that the decision had passed with a wide majority.
In a statement, Méliuz explained that it plans to grow its Bitcoin holdings over time using a mix of financial tools. The goal is to increase the amount of Bitcoin tied to each share, rather than using it to protect against inflation or currency risk.
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Salmen noted that Méliuz is the first company in Latin America to fully integrate Bitcoin into its business model, rather than treating it as a secondary or short-term asset.
Méliuz purchased 274.52 Bitcoin at an average price of $103,604 each, spending about $28.4 million. These new holdings add to the 45.73 Bitcoin the company acquired on March 6. In total, Méliuz owns 320.3 Bitcoin, worth over $33 million.
Since Méliuz made its first Bitcoin investment, the company’s stock (CASH3.SA) has gained more than 117%, according to data from Google Finance. As of now, the company’s market value stands at around R$727.9 million, or more than $128 million.
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