Key Takeaways:
- $2.5 Billion Raised: Strategy expands preferred stock offering from $500M to $2.521B to aggressively buy more Bitcoin.
- Massive BTC Hoard: Now holds 607,770 BTC, worth over $70 billion, or nearly 2.9% of Bitcoin’s total supply.
- Investor Hook: New STRC shares offer 9%+ monthly dividend, appealing to crypto bulls seeking passive yield.
Michael Saylor’s Bitcoin powerhouse, Strategy (formerly MicroStrategy), has just escalated its crypto ambition to a new level. With a surprise upsizing of its preferred stock issuance, the company is set to funnel billions more into Bitcoin without touching debt markets. The move comes amid renewed market momentum, and Strategy is positioning itself as crypto’s most relentless institutional buyer.
Read More: Strategy Reports $5.8B Bitcoin Gain in Q1 2025, Doubles Investment Plan to $84B
Strategy’s $2.5B Stock Blitz: A New Crypto Treasury Model Emerges
From $500M to $2.521B – A Strategic Shift
On July 25, 2025, Strategy announced a dramatic increase in its previously planned $500 million STRC preferred stock offering to a staggering $2.521 billion. The company priced over 28 million STRC shares at $90 each, providing a compelling 10% discount from the stated $100 per share benchmark.
This isn’t just about raising capital; it’s about transforming the way public companies build crypto treasuries. With proceeds expected to net $2.474 billion after expenses, Strategy plans to use the funds primarily for purchasing more Bitcoin and fueling general corporate operations.
Unlike typical equity raises that dilute common shareholders or add leverage, Strategy’s preferred stock model offers fixed income-style benefits with adjustable dividends, drawing in both traditional yield-seekers and crypto-native investors.
Read More: Michael Saylor Net Worth – Can Bitcoin Billionaire Become the World’s Richest Man?
Inside the STRC: 9% Yield, Flexible Terms, and Strategic Controls
The Anatomy of STRC – A Crypto-Bond Hybrid
The newly launched Variable Rate Series A Perpetual Stretch Preferred Stock (STRC) blends features of both equity and bonds. It offers a starting dividend yield of 9% annually, paid monthly in arrears. Notably, Strategy retains discretion to adjust this rate, though reductions face tight restrictions to protect investor returns.
Dividend adjustments are tied to the one-month SOFR rate, ensuring payouts reflect macroeconomic trends. If any monthly dividend goes unpaid, it compounds automatically, a compelling safety net for investors.
The STRC is also callable: Strategy can redeem shares after listing on Nasdaq, NYSE, or similar exchanges, at $101/share plus accrued dividends. This flexibility allows Strategy to manage liquidity and capital costs dynamically.
In short, STRC acts as a Bitcoin-backed high-yield instrument, one of the most unique structures in the market today.
Strategy’s Bitcoin Bet: 607,770 BTC and Growing
Bitcoin Buys Resume After Pause
After a brief purchasing pause earlier this summer, Strategy resumed its Bitcoin accumulation with a vengeance. On July 14, the firm disclosed a $472 million BTC acquisition, followed days later by another $740 million purchase, totaling $1.212 billion in July alone.
That brings its holdings to 607,770 BTC, currently valued at over $70 billion at a market price of ~$115,655 per Bitcoin. Strategy now holds close to 2.9% of the total capped supply of 21 million Bitcoin.
This is also the largest that has been publicly reported for a public company, making Strategy not only a Bitcoin believer, but also one of the largest institutional custodians of Bitcoin.
Why It Matters: Redefining Corporate Treasury in the Crypto Age
The Strategy Blueprint – No Debt, Just BTC
Unlike other crypto-native plans that use debt or token launches, it’s a new paradigm in which Strategy has developed a self-sufficient treasury growth model from scratch. By issuing equity-like instruments such as STRK, STRD, STRF, and now STRC, it taps traditional capital markets to buy non-sovereign digital money: Bitcoin.
This capital-efficient approach avoids credit risk while maintaining long-term upside. The firm’s treasury expansion isn’t just a hedge; it’s an active conviction trade that aligns shareholder interests with Bitcoin’s long-term growth.
Other firms are taking notice. As of mid-2025, 159 companies have Bitcoin on their balance sheets. Players such as SharpLink Gaming and BitMine Immersion have expanded into Ethereum and Solana, but none rival the sheer size and focus of Strategy.
Investor Sentiment and Market Reaction
Market Moves Reflect Bitcoin Volatility
Despite the brazen maneuver, shares of Strategy (MSTR) dropped about 2% on the news, on par with a slight pullback in the price of Bitcoin. MSTR had surged to a then-record high of $455.90 and now trades at about $406.49.
However, the company appears unbothered by short-term volatility. The discounted STRC price and attractive dividend yield may well attract institutional investors seeking Bitcoin exposure with a yield kicker, especially those barred from holding crypto directly.
