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Coinbase Burns $25M NFT to Restart Crypto Podcast ‘UpOnly’

by SB Crypto Guru News
October 21, 2025
in Crypto Updates
Reading Time: 3 mins read
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The crypto exchange Coinbase



$3.07B

has spent $25 million to buy and destroy a non-fungible token (NFT) linked to the return of a crypto podcast, UpOnly.

On October 21, Coinbase CEO Brian Armstrong confirmed in a post on X that the purchase had taken place.

Blockchain records from Arkham Intelligence showed that $25 million in USDC
USDC


$1.00

was sent to a wallet owned by Jordan Fish, also known as “Cobie”. He was one of the original hosts of the show.

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UpOnly became popular during the 2021 crypto boom. The podcast featured conversations with major names in the crypto industry and was once sponsored by the now-defunct exchange FTX. The last episode aired in December 2022 after FTX shut down.

In May, Cobie said he no longer controlled whether the podcast would return. Instead, he said:

The power is now stored within this NFT that I just minted. When the NFT is burned, the podcast will restart.

The NFT was listed on OpenSea, but it only received a top offer of 4.7 ETH
ETH


$3,867.29

, about $18,500. Coinbase ended up paying much more, which made the NFT one of the most expensive ever sold.

Cobie stated that it had been years since the podcast ended. He joked about renaming the podcast and spending the money on cosmetic changes.

Coinbase recently announced that it is preparing to list Binance’s BNB token. What did CJ Hetherington, CEO of Limitless Labs, say? Read the full story.




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Tags: 25mBitcoin NewsburnsCoinbaseCryptoCrypto NewsCrypto UpdatesLatest News on CryptoNFTPodcastRestartSB Crypto Guru NewsUpOnly
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