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OKX Launches Non-Custodial Card in Europe, Shuns Gold and TradFi Asset Trend

by SB Crypto Guru News
January 28, 2026
in Crypto Updates
Reading Time: 3 mins read
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OKX rolled
out a crypto payment card across Europe today (Wednesday), entering a crowded
market where Binance, Kraken, and Crypto.com already offer similar products.
The Malta-based exchange is positioning its offering around self-custody,
letting users keep control of their assets until they swipe at checkout.

FinanceMagnates.com has also learned that the company is monitoring the situation but does not plan to join the rush into traditional assets seen among competitors, fueled by record-high prices for gold and silver.

OKX Debuts “Self-Custody”
Crypto Card in Europe

The OKX
Card works with 150 million Mastercard merchants and integrates with Apple Pay
and Google Pay. According to the press release, users can spend stablecoins
stored in their own wallets, with funds automatically converted to local
currency at the point of sale. The exchange says there are no transaction fees
and no foreign exchange costs.

“OKX
Card is uniquely integrated with our Smart Wallet architecture,” Erald
Ghoos, CEO of OKX Europe, told FinanceMagnates.com. “It provides a direct
bridge between self-custodied assets and the real economy with no transaction
fees and a seamless user experience within the OKX app.”

The card
runs on EU payment licenses and operates under MiCA regulations. OKX publishes
monthly Proof of Reserves reports and says its approach differs from
competitors, who require users to deposit funds into custodial wallets before
spending.

While it is true that the OKX Card is integrated with OKX’s Smart Wallet, which is a self-custody solution (the user is responsible for their own private keys), at the moment, when a payment is made, the cryptocurrency must pass through OKX’s infrastructure to be converted into fiat and processed through Mastercard’s network. In practice, this creates a brief custodial moment during the
transaction.

Crowded Crypto Card Space

The launch
comes as payment cards have become a standard feature among large crypto
exchanges. Binance introduced its
debit card back
in 2020, while Kraken recently linked its Krak Card
rollout to
MiCA compliance.

Earlier
this month, Crypto.com
partnered with Stripe to
let merchants accept crypto at checkout while receiving fiat.

During the
launch period, VIP users get up to 20% cashback in crypto on eligible
purchases, while other customers receive 15%. The exchange hasn’t specified how
long the promotion will last but said it plans to maintain “competitive
crypto cashback” over the long term.

When asked
how the company profits from zero fees and high cashback, Ghoos said the card
serves as an ecosystem play.

“By
removing transaction and FX costs, we’re making it easier for users to stay
active within the wider OKX ecosystem, where revenue is generated through
regulated trading, earning, and financial services,” he explained.

OKX
obtained its MiCA license a year ago. In the meantime, Malta, where the
company’s European operations are based, imposed a $1.2 million fine on the
exchange for past anti–money laundering failures. Regulators also examined a
potential link between OKX and the laundering of about $100 million originating
from the Bybit exchange.

Exchange Avoids TradFi
Asset Rush

While OKX
is pushing into payments, it’s taking a different stance on another trend
sweeping crypto platforms.

Rival
exchanges like Bitget and BingX have jumped into gold and
traditional asset trading as precious metals prices surge. Binance added
silver perpetual contracts earlier this month after silver rallied nearly 120%
year-over-year.

Ghoos said
OKX isn’t rushing into that space. “We’re watching the gold and
traditional asset rally closely, but we’re not rushing into real-world
assets,” he told FinanceMagnates.com.

“Our
priority is to continue building institutional-grade crypto infrastructure with
strong liquidity, risk controls, and regulatory compliance.”

He also
claimed that the payment card itself brings digital assets closer to
traditional finance without compromising on security standards.

“At
the same time, the OKX Card brings digital assets closer to everyday TradFi
payments, allowing us to follow rigorous standards for trust and utility,”
he said.

Regulation Seen as
Competitive Advantage

Asked about
customer concerns over MiCA and the new DAC8 tax reporting framework, Ghoos
dismissed the idea that users would flee to unregulated platforms.

“Security
is our foundation: we operate fully within the MiCA framework,” he said.
“While unregulated platforms exist, we believe the long-term winners will
be those who provide security, trust, and full compliance, which are essential
for mass adoption.”

The
exchange claims more than 100 million users globally. In October 2025, the exchange
partnered with Standard Chartered, which
became OKX custodian in the EEA region.

This article was written by Damian Chmiel at www.financemagnates.com.



Source link

Tags: AssetBitcoin NewsCardCrypto NewsCrypto UpdatesEuropeGoldLatest News on CryptoLaunchesNonCustodialOKXSB Crypto Guru NewsShunsTradFiTrend
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