On September 12, the multinational chain of coffeehouses, Starbucks, introduced the agency has partnered with the blockchain challenge Polygon and unveiled the corporate’s Web3 know-how referred to as Starbucks Odyssey. The Web3 platform Starbucks Odyssey will present Starbucks rewards members and the corporate’s U.S. workers with the chance to earn non-fungible token (NFT) property.
Coffeehouse Firm Pronounces Web3 Platform Starbucks Odyssey
Starbucks has immersed its ft into blockchain, Web3, and NFT know-how by revealing a brand new Web3 software powered by Polygon. “[The] new Starbucks Odyssey expertise will supply members the flexibility to earn and purchase digital collectible stamps (NFTs) that can unlock entry to new, immersive espresso experiences,” the corporate’s company tales and information web page notes. “As one of many first firms to combine NFTs with an industry-leading loyalty program at scale, Starbucks will create an accessible Web3 group that can allow new methods to interact with members and companions (workers).”
Polygon additionally confirmed the partnership on Twitter and in a weblog submit referred to as “Starbucks Faucets Polygon for Its ‘Starbucks Odyssey’ Web3 Expertise.” Within the weblog announcement, Polygon states:
This one-of-a-kind loyalty program expertise is powered by the low charges and excessive transaction speeds on the Polygon PoS community.
Starbucks Odyssey Expertise to Launch ‘Later This Yr’
Beginning in the present day, Starbucks prospects and workers can be a part of the waitlist as a way to get an unique invitation to the Starbucks Odyssey expertise. The corporate says the platform might be launching reside “later this 12 months.” Ryan Butz, the vp of loyalty, technique and advertising and marketing for Starbucks says the know-how is effectively positioned with the corporate’s sustainability objectives.
“Constructing Starbucks Odyssey utilizing know-how that aligns with our sustainability aspirations and commitments is a high precedence,” Butz famous in a press release on Monday. We took a really considerate and thorough strategy when evaluating which blockchain to make the most of and Polygon’s quick, low-cost, and carbon-neutral community is the proper basis for our first digital group,” the vp of loyalty rewards talked about.
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