The U.S. Securities and Change Fee (SEC) has launched a game-show marketing campaign to assist traders make knowledgeable choices “in a playful approach.” One of many contestants within the recreation present selected to take heed to a celeb and spend money on crypto.
SEC Debuts ‘Sport Present-Themed Public Service Marketing campaign’
The SEC’s Workplace of Investor Training and Advocacy unveiled “a recreation show-themed public service marketing campaign” final week. Titled “Investomania,” the marketing campaign goals “to assist traders make knowledgeable funding choices and keep away from fraud.”
The marketing campaign encompasses a 30-second TV spot, interactive quizzes, and 15-second informational movies on crypto property, margin calls, and assured returns, the SEC detailed, elaborating:
The marketing campaign encourages traders to analysis investments and get data from reliable sources to know the dangers earlier than investing.
Within the TV spot, the sport present host asks two contestants to select a sq. on a online game board with funding choices. They included web rumors, superstar endorsements, inventory suggestions out of your uncle, crypto to the moon, concern of lacking out (FOMO), meme shares, tulip bulbs, assured returns, and timing the market.
One of many 15-second movies was about investing in crypto. Within the video, a celeb encourages traders to take their recommendation and purchase crypto property.
The SEC described:
After the contestants make their decisions, the video exhibits, in a enjoyable and comedic approach, the implications of or a nasty selection.
“Generally investing could feel and appear like a recreation,” the SEC famous. “Our ‘Investomania’ public service marketing campaign makes use of a recreation present idea to coach traders in a playful approach that investing is just not a recreation and that they need to do their due diligence when making funding choices.”
The securities watchdog concluded:
Backside line — don’t play video games together with your monetary future.
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