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South Korea’s largest comfort retailer chain CU stated on Tuesday it’s launching its alcohol manufacturers on JJAANN, an area metaverse platform devoted to consuming tradition.
See associated article: To enhance give attention to research, South Korean college students flip to the metaverse
Quick details
- JJAANN, which calls itself the world’s first nook of the metaverse devoted to all issues alcohol, offers digital lounges for customers to take pleasure in consuming with metaverse leisure, corresponding to video games and karaoke.
- CU will present banners of its signature alcoholic drinks and snacks that JJAANN customers can hold of their digital lounges.
- The comfort retailer plans to supply a supply service along with its membership app, Pocket CU, the place JJAANN customers can order meals and snacks utilizing CU banners.
- CU reported a greater than 30% surge in annual gross sales of alcohol in 2021 as extra folks drank at dwelling throughout the Covid-19 pandemic.
- CU is the most important comfort retailer chain in South Korea with over 15,800 shops within the nation.
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