TransUnion’s enterprise options are getting a contemporary begin this week with a brand new look. The worldwide info and insights firm has rebranded its traces of enterprise options within the U.S., organizing them into seven totally different classes.
“TransUnion’s rebrand clarifies our product choices and higher demonstrates our experience in each our heritage and new markets, whereas additionally making it simpler for patrons to seek out what they want,” stated firm President and CEO Chris Cartwright. “It’s the following logical step within the firm’s evolution. We are able to now supply extra highly effective client insights than ever earlier than, permitting us to fulfill the wants of our prospects in additional methods, and at a a lot deeper stage.”
The seven enterprise options leverage TransUnion’s “natural investments,” in addition to the corporate’s latest acquisitions of digital id options firms Neustar and Sontiq which TransUnion bought in 2021 for $3.1 billion and $638 million, respectively. The corporate has constructed upon its experience in client id to develop past credit score into fraud administration, advertising options, and communications.
TransUnion’s new enterprise options embrace:
- TruAudience consists of omnichannel viewers concentrating on and superior analytics to boost advertising and media efficiency. The answer consists of all TransUnion advertising merchandise, in addition to all advertising choices from Neustar.
- TruValidate affords fraud prevention and id proofing merchandise. TruValidate consists of all of TransUnion’s fraud merchandise, in addition to all fraud choices from Neustar.
- TruVision is comprised of threat administration merchandise that assist stability threat and establish best-fit prospects throughout the account. Among the many merchandise within the TruVision line are all TransUnion threat instruments, together with these previously referred to as CreditVision, CreditVision Hyperlink, and DriverRisk.
- TruIQ affords superior analytics services that present insights into the decision-making course of. TruIQ consists of choices previously referred to as Prama and Innovation Lab, in addition to different customized analytic companies.
- TruEmpower is comprised of client engagement merchandise together with consumer-facing instruments comparable to these previously referred to as CreditView Dashboard, in addition to choices from IdentityForce and Cyberscout.
- TruLookup affords investigative merchandise that assist organizations conduct quicker due diligence or situation decision, and consists of TLOxp, TransUnion’s skip tracing, investigative analysis, and threat administration device.
- TruContact consists of communications and call heart merchandise to assist restore belief in communications, improve buyer outreach, and streamline supply of telecom connectivity companies. TruContact consists of merchandise from Neustar’s Communications and Contact Heart Options.
TransUnion’s Chief International Options Officer Tim Martin anticipates that the transfer to rebrand will each simplify its choices and permit prospects from a variety of industries to navigate the merchandise.
Launched as a client credit score reporting company in 1968, TransUnion has since pivoted to focus extra holistically on knowledge. The corporate is publicly listed on the New York Inventory Alternate below the ticker TRU and has a market capitalization of $12.8 billion.
Picture by Vojtech Okenka
