- Gusto acquired compliance platform Mosey to embed small business compliance tools into its payroll and HR platform.
- The purchase allows Gusto to integrate state and local business registration, filings, and ongoing compliance directly into its platform that serves 400,000 small businesses.
- Mosey will help Gusto attract compliance-first customers while adding value via new upsell opportunities.
Payroll, benefits, and HR management solutions company Gusto has acquired business compliance platform Mosey. Financial terms of the deal were not disclosed, but Gusto plans to leverage Mosey to help its customers manage their compliance obligations.
Mosey was founded in 2021 to help small business owners avoid common compliance pitfalls such as hiring without the right legal setup, configuring payroll incorrectly, and missing tax deadlines. “I started Mosey because I’d made every compliance mistake myself, and then I watched thousands of other businesses make the same ones,” said Mosey Founder Alex Kehayias. “The problem isn’t that small business owners don’t care about compliance, it’s that they shouldn’t have to become experts in it. Joining Gusto means we can bring that vision to the millions of small businesses that need it most.”
“Building a business is hard enough without compliance getting in the way,” said Gusto Co-Founder and Chief Product Officer Tomer London. “With Mosey now part of Gusto, we can do what Gusto has always done: take complexity off the plate of small business owners so they can focus on what they actually started their business to do. This is a natural extension of our vision to be the platform that helps small businesses start, hire, and grow.”
Acquiring Mosey will allow Gusto to offer state and local registration, filings, renewal, and ongoing compliance management directly within its own platform. Once integrated, Gusto’s 400,000+ small business clients will be able to hire, pay their teams, and manage their compliance obligations from a single place.
Specifically, Gusto will add:
- State and local business registrations
- Entity management, ongoing filings and renewals
- Resolving agency mail
- Real-time surfacing of new compliance obligations as businesses grow or expand to new states
Strategically, Gusto will be able to use Mosey’s technologies to attract clients seeking compliance strategies, but not necessarily HR capabilities. Additionally, it will allow Gusto to cross-sell Mosey’s compliance capabilities to its existing customer base.
This is another case of “rebundling” fintech, in which fintech platforms are piling on more capabilities to their long-standing platforms in order to add value and create a broader, more encompassing ecosystem for clients. The deal comes eight months after Gusto acquired retirement specialist Guideline to offer 401(k) retirement plans through its platform.
Gusto, originally known as ZenPayroll, was founded in 2011 and provides a cloud-based payroll, benefits, HR management, and business financial management solution. If the San Francisco-based company continues down its current path of expansion, it may eventually offer corporate credit cards and business banking tools.
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