The artwork truthful franchise Frieze has acquired The Armory Present in New York, and is within the course of of shopping for Expo Chicago—two of the most important and longest working gala’s within the US.
Each US gala’s will proceed to function below their very own manufacturers and with their present groups, based on a press launch. The Armory Present, which was based in 1994 and takes place in September, will proceed to be led by its government director Nicole Berry. And Expo Chicago, which takes place in April, will nonetheless be directed by Tony Karman, who based the truthful in 2012. They’ll each work alongside the assorted administrators of Frieze’s 5 gala’s in London, New York, Seoul and Los Angeles. Additional phrases of those deal haven’t but been disclosed.
A spokesperson for Frieze confirms that the subsequent version of Frieze New York remains to be deliberate to happen at The Shed in Could.
“These acquisitions mark a transformational second in Frieze’s progress and permit us to increase the depth and breadth of our presence within the US—the world’s main artwork market,” Frieze’s chief government Simon Fox stated in a press release. “New York and Chicago every have their very own distinct ecosystem of artists, galleries, museums, and collectors. By increasing our presence in each cities, we are going to construct on the robust monitor document now we have established within the US at Frieze New York and Frieze Los Angeles.”
“Becoming a member of Frieze permits us to leverage a revered model, deep business data, expanded sources and a bigger community, which can additional improve the expertise for our exhibitors and guests alike,” Berry stated in a press release. “On behalf of our new proprietor, we sit up for continued progress in our function as a cornerstone of the New York cultural panorama.”
Along with its two latest acquisitions, Frieze levels 5 gala’s a yr: Frieze London and Frieze Masters in October, Frieze Los Angeles in February, Frieze New York in Could and Frieze Seoul in September. The second version of Frieze Seoul will happen from 6 to 9 September, in the meantime the subsequent version of Frieze London marks 20 years for the truthful. Frieze has since 2016 been majority owned by the Hollywood leisure firm Endeavor.
