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Was Rauschenberg’s grand prize win on the 1964 Venice Biennale a US plot, or simply good PR?

by SB Crypto Guru News
December 17, 2023
in NFT
Reading Time: 8 mins read
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In 1964, the American artist Robert Rauschenberg was awarded the grand prize on the Venice Biennale. Was that prize predetermined, because of the US navy airplane that introduced his outsized artwork to Venice and to maneuverings by the vendor Leo Castelli and others to sway the jury?

A storm of accusations flared within the press in 1964, and the case lived on in tutorial research of Chilly Conflict cultural diplomacy.

The brand new documentary Taking Venice, directed by Amei Wallach, revisits these occasions as if the story have been a thriller. And it’s in the present day, as a result of the artwork intrigue surrounding Rauschenberg’s prize has been largely forgotten and the US authorities had a extra pressing plot to analyze on the time—the 22 November 1963 assassination of president John F. Kennedy.

Those that watch the movie for proof of a conspiracy get some skullduggery, however no smoking gun. What they do get are accounts of a madcap marketing campaign, with nostalgic footage of Venice earlier than in the present day’s vacationer gridlock, and a prequel to the cash-fueled politics behind main artwork occasions and main awards which are so widespread in the present day.

In 1964, Rauschenberg was to point out on the US Pavilion in Venice with a bunch of American artists—Claes Oldenburg, Frank Stella, Jim Dine and John Chamberlain. The all-male showcase was typical of the time, though the highly effective vendor Ileana Sonnabend (Castelli’s ex-wife) aided the staff.

Recreation of the 1964 transport of Robert Rauschenberg’s work in Venice canals for exhibition on the Venice Biennale. Nonetheless from Taking Venice. Courtesy Zeitgeist Movies

Nonetheless an outsider in 1964, within the suave Castelli’s steady, Rauschenberg, raised an evangelical Christian, was aglow after a one-man present on the Jewish Museum in New York. A brand new director at that establishment, Alan Solomon, had steered a sleepy place into modern artwork. With the Washington insider Alice Denney of the US Info Company (USIA), Solomon and Castelli would get Rauschenberg and his artwork to Venice and to fame.

Denney, who died final month in Washington at 101, had essential DC connections, procuring a US Air Pressure airplane to move the artist’s signature assemblages, together with Monogram (1955-59), a stuffed goat with a tire round its neck. Critics, aghast on the goat, mentioned the works weren’t work or sculptures. Rauschenberg coined the time period “combines” in response. The works flew to a North Atlantic Treaty Group (Nato) base close to Venice, however nonetheless couldn’t match within the awkwardly proportioned US Pavilion. Solomon positioned them in a vacant former US consulate subsequent to the Peggy Guggenheim Basis, breaking a rule that they needed to present within the pavilion. At a celebration on the former consulate, a distiller donated sufficient whiskey to intoxicate any dissenters, the wise-cracking Denney recollects.

The identical critics nonetheless booed a efficiency at Teatro La Fenice by the Merce Cunningham Dance Firm, with a radiant stage décor by Rauschenberg. Jurors who attended have been charmed. Rauschenberg lastly obtained the prize.

Denney, venerable and wry, and Solomon are the surprises in Taking Venice. Denney, in her personal means, was as adept an operator as Castelli. “Individuals mentioned, ‘Oh Alice is simply seducing all of the jurors.’ Consider me, that might have taken loads of seducing,” she recollects. Solomon, working together with her, exploited a chameleon-like ability at seeming Italian, with out actually realizing the language. He died at 49 in 1970, taking loads of tales with him.

“We didn’t cheat. We had a aim, as all nations did,” Denney says.

Transporting Robert Rauschenberg’s Categorical on the 1964 Venice Biennale. Picture Ugo Mulas © Ugo Mulas Heirs. All rights reserved.

But their gambit produced a long-lasting rage, not simply amongst some Italians, however notably amongst French critics. In newspaper articles flashed on the display—which the movie might have lingered on longer—we learn jeremiads of the historic régime in decline. The affair’s J’accuse equal, “Betrayal in Venice” by the poet and journalist Alain Bosquet, ran within the leftist newspaper Fight.

“There are darkish days within the historical past of human consciousness. There are shameful moments,” Bosquet wrote. “The consecration, if one can name it that, of the American painter Robert Rauschenberg on the Venice Biennale is a degrading occasion within the present dysfunction. One wonders if Western artwork can recuperate. One can not underestimate the gravity of this insult to all that, in our time, represents concord, severe inquiry and lasting worth.”

Bosquet was hyperbolic, however he was on to one thing that wasn’t a secret. France had misplaced its place as a centre for artwork to New York and to People just like the amiable Texan Rauschenberg. And behind Rauschenberg and a rising variety of artists have been sellers and armies of publicists elbowing to position their works in biennials and win them prizes. The conspiracy advised within the movie was only a fancy phrase for promotion. Castelli was a businessman. Who would have anticipated the rest from him?

  • Taking Venice screened on the Doc NYC movie pageant final month and will probably be distributed extensively by Zeitgeist Movies in spring 2024.



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