- Personetics unveiled a number of new features for its AI-powered flagship solution, Personetics Engage, this week.
- The new features will help financial institutions build personalized digital experiences that encourage their customers to better manage their financial lives.
- Headquartered in New York, Personetics made its Finovate debut at FinovateEurope 2016 in London.
Personetics announced a range of new features for its AI-powered flagship solution, Personetics Engage, this week. The new features are designed to help financial institutions create personalized digital experiences for their customers that empower and motivate them to better manage their finances.
“Financial institutions today need solutions that go beyond basic personalization and static insights,” Personetics Chief Product Officer Ron Agam said. “These new capabilities advance our mission of providing banks with a platform that dynamically responds to their customers’ changing financial needs, making them smarter about their money and motivated to act.”
The new features include an Activity Tracker that customers can use to see their spending, income, and cash flow for up to 12 months. This interactive overview gives customers enhanced visibility into their financial status, helping them track and manage their finances across multiple accounts from a single location. Personetics also introduced a Financial Recap feature that provides customers with an Instagram-like summary of their spending over the past seven days. The feature not only lists top merchants and categories of spending but also gives users a seven-day forecast of their projected cash balance and activities. Financial Recap helps contextualize spending for customers, making it easy to spot spending trends.
Personetics Engage will also now be equipped with Bank and User Categorization Control. This enables banks to manage transaction categorization mapping to improve accuracy. Institutions can review, recategorize, and rename categories — as well as create their own unique category designations. Customers also have the ability to recategorize transactions, increasing personalization and providing valuable feedback for their bank.
Personetics has also introduced a new level of interactive engagement between banks and customers courtesy of Custom User Journeys. This feature enables banks to build targeted, dynamic flows that collect customer preferences and adapt in real-time. These dynamic flows provide personalized financial guidance, as well as product recommendations that are based on direct customer input. To enhance engagement, the system uses customizable and interactive insights, questionnaires, and teasers..
“With these innovations, banks can move beyond static insights and truly monetize financial wellness,” Personetics VP of Strategy and Business Development Dorel Blitz noted on the company’s LinkedIn page, “inspiring customers to take action while driving meaningful business value.”
Personetics made its Finovate debut at FinovateEurope 2016 in London. Founded in 2011 and headquartered in New York, the company provides money management and personal financial management (PFM) solutions for banks and other financial institutions. Personetics’ technology leverages AI and its financial-data-driven platform to help FIs enhance customer engagement and boost revenue. Today, Personetics serves more than 135 million bank customers around the world, and includes six of the top 12 banks in North America and Europe as customers.
Photo by Stas Knop
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