Trump Media & Technology Group Corp. (Nasdaq: DJT) (TMTG) has filed to register trademarks for financial products under the new Truth.Fi brand, signaling its entry into customized exchange-traded funds (ETFs) and separately managed accounts (SMAs). Notably, the company plans to launch these investment vehicles later this year.
The newly trademarked products include Truth.Fi Made in America ETF, Truth.Fi Made in America SMA, Truth.Fi U.S. Energy Independence ETF, Truth.Fi U.S. Energy Independence SMA, Truth.Fi Bitcoin Plus ETF, and Truth.Fi Bitcoin Plus SMA.
Accordingly, these offerings align with TMTG’s broader financial services and fintech strategy, which includes a planned $250 million investment custodied by Charles Schwab. The brokerage firm will collaborate with TMTG in developing the SMAs.
Trump Media Partnership with Yorkville Advisors
TMTG has also signed agreements with an affiliate of Yorkville Advisors, which will serve as the Registered Investment Advisor for the new financial vehicles, pending necessary approvals.
Notedly, Yorkville will play a key role in structuring the products and guiding them through the regulatory process, according to the announcement.
TMTG CEO and Chairman Devin Nunes emphasized the firm’s investment focus, stating, “We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debanking problems that you find throughout the market. We’re exploring a range of ways to differentiate our products, including strategies related to bitcoin.”
Yorkville President Mark Angelo expressed support for the initiative, adding, “Yorkville is pleased to take this next important step with TMTG in its development of America First investment vehicles. We greatly value our position as a strategic financial partner to TMTG and are proud to join with TMTG in the Truth.Fi movement.”
