Legacy systems, fragmented data, and operational silos have long challenged financial institutions trying to modernize. In this Streamly interview, R34DY CEO Mark Hetényi shares his perspective on how banks and fintechs can overcome these barriers by building smarter, more connected digital ecosystems. Drawing from his deep experience in financial services and digital transformation, Hetényi unpacks how to drive real change– not just cosmetic upgrades– across the industry.
In the conversation, Hetényi explains how meaningful transformation requires both cultural and technological shifts. He stresses the need for integration, collaboration, and customer-first thinking in order to eliminate inefficiencies and unlock new growth opportunities. It’s a timely and practical look at what it really takes to move from outdated infrastructure to agile, future-ready operations.
“You have to focus on the customer. I know that’s an overused phrase, so I’m not saying anything new with that. But a lot of the banks they envision what is the best fit product for themselves to build the next best product, and the customer is already three stations ahead with their own fintech solution and you’re not going to grab attention that way. So you first focus on the customer, but then you need an internal champion. I’ve worked with a lot of banks, worked internally as a deputy CEO as well, and if you don’t have an internal champion—a real, internal reason to change—usually, the transformation process goes amuck there.”
Mark Hetényi brings decades of experience at the intersection of banking, innovation, and strategy. As the CEO of R34DY, he is focused on equipping financial institutions with the tools and guidance they need to not just digitize, but to evolve. His leadership bridges traditional finance with digital capabilities, helping banks take a data-driven, customer-focused, approach.
R34DY is a digital transformation partner for financial institutions, helping them move beyond legacy systems and fragmented workflows. The company offers a platform that enables banks to orchestrate and optimize customer journeys, data flows, and product delivery through seamless integration. By bridging the gap between siloed systems and modern customer expectations, R34DY empowers institutions to unlock new value and thrive in a fast-changing financial landscape.
Photo by luis gomes
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