- Stripe is expanding in Brazil with Pix integration via EBANX.
- The move will enable Stripe’s business customers, as well as merchants using ecommerce platforms tied to Stripe, to accept the central bank’s instant payment system at checkout.
- The partnership targets financial inclusion and growth, giving global merchants access to 60 million Brazilians without credit cards while allowing settlements in domestic currency.
Stripe is continuing its busy season this week. The California-based fintech has deepened its partnership with payment gateway company EBANX to expand the coverage of Brazilian payment methods.
The two unveiled this week that Stripe’s business customers can now offer Pix as a payment method. Pix is Brazil’s central bank–operated instant payment system that the country launched in November 2020 to modernize its retail payments. It enables real-time money transfers in Brazilian reais. The transactions are settled in seconds, available 24/7 (including weekends and holidays), and are designed for person-to-person, person-to-business, and even government transactions. Users send funds using simple Pix keys, such as a phone number, email address, or a QR code.
Brazil-based EBANX was founded in 2012 to help expand international ecommerce. The company combines its technology with market expertise and infrastructure to enable companies across the globe to offer hundreds of local payment methods and streamline cross-border payments.
Today’s collaboration will enable businesses that are directly integrated with Stripe and those with ecommerce management platforms that use Stripe to offer Pix at checkout. Adding the new payment method will expand merchants’ prospective clients in Brazil while making settlements available in their domestic currency.
“Our partnership with EBANX is important for increasing Stripe users’ reach in Brazil, Latin America’s largest market,” said Stripe global head for Expansion, Strategics, and Incubation Partnerships Krishnan Rajagopalan. “For global commerce today, enabling how customers pay is often just as important as what’s being sold. Customers prefer payment methods they know and trust, which directly impacts the bottom line. Our research found businesses on Stripe that offered at least one additional relevant payment method beyond cards grew revenue by 12% and improved conversion by 7% on average.”
EBANX estimates—based on data from the Payments and Commerce Market Intelligence (PCMI), the World Bank, and the Central Bank of Brazil—that offering a local payment option in cross-border transactions will enable global ecommerce companies to reach twice as many consumers in Brazil compared to relying solely on international acquirers. Over a six-month period, the data showed that merchants offering Pix experienced a 16% increase in revenue and a 25% growth in consumers.
“Working with Stripe to offer Pix is a no-brainer,” said EBANX CEO and Co-Founder João Del Valle. “There are 60 million people in Brazil who lack a credit card. Meanwhile, 93% of Brazilian adults use Pix and, by the end of this year, its usage is projected to surpass credit cards in online purchases, according to PCMI in EBANX’s study Beyond Borders 2025. Working together with Stripe ultimately empowers Brazilian consumers and businesses to participate more fully in the global economy.”
Stripe, which processed more than $1.4 trillion in total payment volume in 2024, has made two notable acquisitions recently, scooping up real-time payments platform Orum last month, user data API company Privy in June, and stablecoin platform Bridge in February.
Photo by Caio
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