With hundreds of unique fintech solutions available to help diversify your offerings, identity protection may not be at the top of the list. However, as identity fraud becomes increasingly common, differentiating your firm with an identity protection solution may be beneficial for both your firm and your customer.
In this video interview, recorded at FinovateFall 2025 in New York, we explore how PrivacyGuard is turning validation into a competitive edge. I spoke with Christopher D’Aprile, Director of PrivacyGuard, who joined us in a conversation where he explored the latest trends in identity protection, its relevance for banks and credit unions, and actionable strategies for implementation.
“You want to find new products and services to bring to your customers,” said D’Aprile, “but let me be honest with you. Your customer does not want to buy a magazine subscription from a bank. They want something relevant. Identity theft protection is exactly that. If you can adopt that solution, we already have the recipe to turn it into a non-interest revenue-generating machine.”
Connecticut-based PrivacyGuard was founded in 1991 and offers a comprehensive suite of credit reporting, credit monitoring, and identity theft protection services. The company offers alerts from all three credit bureaus and scans the dark web for users’ personal details. PrivacyGuard offers three plans: Identity Protection, Credit Protection, and Total Protection.
D’Aprile serves as Director of PrivacyGuard. He is well-seasoned in the importance of digital identity, having previously held an executive position at Allstate Identity Protection. With more than 30 years of experience driving growth across financial services, insurance, and technology sectors, he specializes in building partnerships with banks and credit unions to deliver identity theft protection solutions that both safeguard consumers and open new non-interest revenue streams.
Photo by Pixabay
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