Today’s financial landscape is steered by rising consumer expectations, requiring banks to search for ways to deliver more personalized, actionable guidance to their customers. While fintech has always discussed financial wellness, it is not always easy to deliver it in a way that is embedded, intuitive, and with low friction. The banks that will take the lead in the customer journey in 2026 are the ones that will turn complex financial decisions into simple, interactive experiences that help users understand their options in real time.
Today, we’re highlighting a conversation with Chase Neinken, CRO and co-founder of Chimney, which offers banks personalized tools to help them improve the customer experience and ultimately improve their financial wellness. Recorded at FinovateFall 2025, this interview features Neinken’s thoughts on how banks can use interactive tools to deepen engagement, increase transparency, and empower consumers to make smarter financial decisions within their trusted banking channels.
But I think over the next few years, what you’re going to see, especially with AI and automation and some of the intelligence tools that are coming out, is that the winners are going to separate themselves by moving from the application layer to the infrastructure layer. So owning that data and being able and prepared to take advantage and act on it. So [consider] how you take advantage of all of the accountholder data that you have within your existing systems, not relying on third parties to do that, and then analyze that data, act on that data, and give that to the accountholders in a very convenient experience that helps your teams be more efficient and helps you grow the balance sheet in a meaningful way.
As a co-founder of Chimney, Chase Neinken brings a commercial mindset shaped by years of working with banks and fintechs to solve real consumer pain points. Neinken’s focus is on transforming static, outdated digital banking experiences into dynamic tools that guide users toward financial wellness.
Founded in 2021, Chimney is helping banks change the role they play in consumers’ financial lives by providing interactive financial tools that power more personalized, data-driven experiences within the banks’ existing channels. Chimney’s tools help users explore scenarios such as mortgage affordability and home-equity planning. For financial institutions, the New York-based company offers a plug-and-play way to increase engagement, build trust, and drive conversions without overhauling their core.
Photo by Towfiqu barbhuiya
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