Lawrence Jengar
Dec 16, 2025 00:56
Animoca Brands partners with GROW Investment Group to establish GROW Digital Wealth, enhancing digital and traditional finance offerings in Asia’s wealth management sector.
Animoca Brands Enters Strategic Partnership with GROW
Animoca Brands, a leader in digital assets and blockchain innovation, has announced a significant partnership with GROW Investment Group, one of China’s preeminent investment and asset management platforms. According to Animoca Brands, the collaboration involves an equity investment in GROW Asset Management (HK) Limited, which will be rebranded as GROW Digital Wealth (GDW).
Expanding Financial Offerings in Asia
The partnership aims to develop GDW into a pioneering platform in Asia, offering both crypto and traditional financial products tailored for family offices and ultra-high-net-worth individuals. GDW plans to empower independent financial advisors (IFAs) by providing a regulated, state-of-the-art wealth management operating system coupled with global institutional-grade products.
Innovative Product Integration
Under this strategic agreement, Animoca Brands will integrate crypto assets, including real-world assets (RWAs), into GDW’s offerings. Meanwhile, GROW will contribute its curated investment products, allowing IFAs to present a comprehensive suite of financial products to their clients via GDW’s compliant platform.
Targeting the High-Net-Worth Market
This collaboration seeks to penetrate China’s burgeoning asset management market, which boasts over 3 million high-net-worth individuals with assets exceeding CNY127 trillion (approximately US$18 trillion). The shift towards diversification into overseas and alternative investments is driving demand for innovative financial solutions.
Educational Initiatives and Future Plans
In addition to financial products, the partnership will focus on educational initiatives to help investors navigate the convergence of traditional and decentralized finance. Animoca Brands intends to secure up to a 15% equity stake in GDW, subject to final agreements and approvals.
Statements from Industry Leaders
Alan Lau, Chief Business Officer of Animoca Brands, highlighted Hong Kong’s emerging role as a hub for regulated digital asset activities. He emphasized the partnership’s goal to expand access to digital assets through a licensed wealth management platform. William Ma, GROW’s Founding Partner and Global Chief Investment Officer, expressed enthusiasm about combining traditional and digital finance to drive future wealth management models.
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