If you attended FinovateEurope in London last week, you may have noticed that the energy of the event felt different.
In previous years, the conversation leaned heavily toward experimentation. This year, it shifted toward execution. Across the demo stage, panel sessions, and hallway conversations, it was clear that fintech is maturing. And that maturity is reshaping how banks create, partner, and serve customers.
AI moves from experimentation to operationalization
Agentic AI dominated the agenda in a pragmatic way that eschewed hype for reality.
Speakers discussed the importance of governed agentic AI that protect users with guardrails, auditability, and human oversight. Among these protective barriers, trust, explainability, and regulatory alignment were highlighted as central design principles when implementing agentic AI tools. It is clear that the conversation has shifted from “Can AI agents work?” to “How do we deploy them safely inside regulated institutions?”
Fraud and identity also pulsed throughout conversations about AI, as new technologies are evolving these elements from singular checks to continuous behavioral intelligence. The topics of responsible AI and the impact of AI on the future workforce were also front and center, with standing-room-only crowds on the AI stage discussing governance, skill atrophy, and ethical deployment.
As one attendee said, “When it comes to AI, speed may win attention, but trust wins the relationship.”
Customer experience: from product-centric to embedded
In the Analyst All-Stars session, much of the conversation centered on customer-centricity. Banks are moving from product-centric models to embedded, predictive, and contextual financial experiences.
In my panel discussions on embedded and challenger banking, we explored how digital lending is moving closer to the customer as part of the journey. Executing embedded lending is about being present at the moment of need in the correct channel.
Other panel discussions and keynotes offered more insights around improving the customer experience:
- Customers compare bank journeys to every digital experience they have.
- Onboarding remains a major friction point.
- Personalization and channel choice are now expectations.
- Balancing compliance, risk, and conversion requires smarter orchestration.
Challenger banks continue to influence customer expectations, especially when it comes to how they think about brand and community. Many conversations along these lines considered the benefits of collaboration. In fact, over 70% of fintech product launches now involve strategic partners, and panels on platform banking reinforced that partnerships are structurally necessary to compete.
Payments, tokenization, and agentic commerce
Many of the payments discussions highlighted the fact that instant payments are becoming mainstream, but geography and behavior matter. By increasing the speed of payments, fraud also accelerates. This shift is pushing institutions toward implementing “friendly friction,” with biometrics and AI-powered detection.
While not highlighted quite as much, the topic of agentic commerce was brought up in the payments track. If (or when?) bots become customers, banks must rethink identity verification and value-chain control. With ISO 20022 becoming the common language for blockchain-based value exchange, tokenization and programmable money will become key pieces of infrastructure.
Capital is maturing
Most of the investors on the networking floor and up on stage agreed that fintech funding rebounded globally in 2025. Today, capital efficiency and unit economics have returned to the center of strategy. To keep up, founders are tightening business models and refining their distribution strategies. Additionally, panelists mentioned that community-backed capital structures, which add accountability, are increasingly being used alongside traditional venture funding.
Beyond the stage
The Women in Fintech panel was one of the most popular sessions. The overflowing crowd was a reminder that inclusion plays a role in organizational growth. Geopolitical risk, national security strategy, and regulatory shifts also underscored the fact that financial services innovation does not happen in isolation.
Thanks to all of our speakers who braved the stage to share their insights, and to everyone who attended. You all make up such a great community and we truly could not do this without you all!
We’ll see you in San Diego on May 5 through 7 for FinovateSpring, in New York on September 9 through 11 for FinovateFall, or back in London in 2027.
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