High Roller Technologies, a NYSE-listed global online gaming
operator, signed an agreement with Crypto.com to introduce regulated prediction
market products in the United States. The deal marks High Roller’s entry into
the fast-growing event contract sector and opens new revenue opportunities
across finance, sports, and entertainment.
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According to third-party estimates, a mature U.S. prediction
market could surpass $1 trillion in annual trading volume. The partnership
gives High Roller access to the segment through Crypto.com’s regulated
derivatives infrastructure.
Partnership Expands Regulated Event Trading Access
Under the agreement, High Roller will offer event contracts
provided by Crypto.com, Derivatives North America, which operates as a
CFTC-registered exchange and clearinghouse. High Roller plans to register as a
CFTC Introducing Broker and work with Crypto.com’s Futures Commission Merchant
to distribute these contracts across its consumer platforms.
Kris Marszalek, Co-founder and CEO of Crypto.com, said the
collaboration aims to “expand access to regulated event contracts in the United
States through a differentiated and highly scalable offering.”
High Roller CEO Seth Young added that the partnership
represents “a significant milestone” in preparing the company’s product and
technical foundations for its move into the prediction space. “We believe this
agreement gives us a strong position in a market with meaningful long-term
potential,” he said.
The companies plan to offer event-based trading
opportunities covering finance, entertainment, and sports. High Roller expects
the partnership to create new income streams and intends to announce updates on
product development, branding, and launch timing in the coming months.
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Crypto.com already operates prediction markets and recently
launched OG, a standalone prediction market platform that offers regulated
event contracts to U.S. clients through its existing derivatives
infrastructure. The agreement with High Roller Technologies extends the reach
of this business by adding a new distribution channel, rather than marking
Crypto.com’s first move into prediction markets.
Exchanges Race Into Prediction Markets
Major crypto brands have also used partnerships to speed up
their entry into prediction markets in 2026. Binance rolled out in‑app
prediction markets through an integration with Predict.fun, embedding
a BNB Smart Chain–based protocol directly into the
Binance wallet while subsidizing trading and settlement fees to encourage early
use.
Last month, Gate.io became the first centralized exchange to
integrate Polymarket, launching a public beta that lets users access on‑chain
prediction markets from within the Gate app, including standard exchange
features such as order books and candlestick charts.
These deals show a pattern: major exchanges plug into
specialized prediction protocols or platforms to offer event contracts quickly
and at scale, while focusing their own efforts on distribution, compliance, and
user acquisition.
This article was written by Jared Kirui at www.financemagnates.com.
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