- Embedded BNPL provider equipifi has raised $34 million in Series B funding to help banks and credit unions offer pay-over-time options directly within their own platforms.
- equipifi’s infrastructure enables consumers to access BNPL through their existing banking app and debit card without opening a new account, filling out an application, or using a third-party provider.
- equipifi’s growth reflects a broader shift in BNPL from a standalone fintech product into embedded financial infrastructure.
Buy now, pay later (BNPL) infrastructure company equipifi has raised $34 million in Series B funding. The new round boosts the Arizona-based company’s total funding to $49 million.
The investment was led by Left Lane, with participation from existing investors Curql, PHX Ventures, New Stack Ventures, SixThirty Fund, Baleon Capital, Rise of the Rest, and SaaS Ventures. New strategic partners, SWBC and the Bankers Helping Bankers Fund, also contributed.
equipifi was founded in 2021 to offer consumers access to pay-over-time solutions from their preferred banking provider, not through a third party. The company’s solution helps banks and credit unions compete in an era when consumers have begun to expect BNPL as an option and crave flexibility without the need for a credit card. equipifi powers BNPL for millions of checking accounts with its tool that natively embeds BNPL options inside the bank’s own platform without requiring the user to fill out an application or undergo a credit check.
“A consumer opens their banking app,” the company explained on its website. “There’s a flexible payment option waiting for them. On the debit card already in their wallet. No new account. No application. No third-party service. They select their preferred term, tap accept, and they’re done. The institution just created a loan in real time, kept the relationship at the top, and gave the consumer something they didn’t think their bank could do.”
equipifi views its embedded BNPL offering as an infrastructure play. The company calls it “infrastructure for modern credit” that places flexible payments options inside financial institutions’ existing platforms. equipifi plans to use today’s $34 million round to bring flexible payments to every financial institution in the country.
The BNPL trend is interesting because when it first emerged over a decade ago, it wasn’t necessarily something customers were looking for. Now, however, BNPL tools have almost become table stakes. equipifi has proven that BNPL is no longer just a standalone fintech product competing against banks. Instead, it can work as embedded infrastructure that banks themselves want to own and integrate directly into their existing customer relationships. In this case, equipifi is positioning itself less as a consumer brand and more as an infrastructure provider powering the next generation of flexible payments behind the scenes.
Views: 42
