- Entrust has unveiled its Entrust Biometric Authentication solution to help organizations defend, high-risk, “moments of truth” in the customer lifecycle, such as account onboarding and device transfer, from fraud and financial crime.
- These high-risk moments are increasingly the targets of choice by AI-powered fraud threats including presentation, injection, and deepfake attacks.
- Headquartered in Minneapolis, Minnesota, Entrust is an alum of Finovate’s developer conference, FinDEVr Silicon Valley. Tony Ball is CEO.
As high-risk security moments like account recovery, device changes, and large transactions are increasingly targeted by fraudsters, developing strategies to defend consumers against these threats has grown in demand. This makes the latest announcement from Entrust, the launch of the company’s Entrust Biometric Authentication solution, all the more noteworthy.
“Too many organizations are treating authentication as a login problem, but attackers have already moved beyond access,” Entrust Chief Technology & Product Officer Mike Baxter said. “Preventing account takeover in the age of AI requires confirming the person behind every interaction. Entrust helps organizations apply the right level of assurance at the right moments while delivering secure, low-friction experiences.”
The Entrust Biometric Authentication solution introduces identity-centric assurance to high-risk processes by combining biometric identity verification with adaptive risk-based authentication. This approach helps defend against presentation, injection, and deepfake attacks by requiring identity assurance checks during key, high-risk moments. Entrust’s new offering leverages the verified identity that was established at enrollment and extends it across every access point and interaction. This anchors a biometric check to that trusted identity, making it easier for companies to consistently make authentication decisions with a high degree of confidence.
Entrust’s new solution uses three different authentication strategies, based on varying risk levels. These include a biometric passkey that provides biometric authentication at high-risk moments by linking authentication to a verified human identity; face authentication that accelerates everyday verification and step-up authentication, and motion authentication that leverages advanced liveness detection to combat deepfake, replay, and injection attacks in high-assurance use cases.
The new technology from Entrust comes at a time when AI-powered fraud attacks are resulting in significant increases in fraud and financial crime. According to research from TransUnion in its H2 2025 Update to the Top Fraud Trends Report, global businesses lost an average of 7.7% of annual revenue to fraud, with account takeover representing nearly one-third of those losses. Entrust’s own 2026 Identity Fraud Report noted that one in five biometric fraud attacks use AI-generated deepfakes.
The statistics on fraud attacks during what Entrust called “moments of truth” in the customer lifecycle—the high-risk moments mentioned above—are stark. According to Entrust, 55% of fraud in digital banks is related to account takeover (ATO), 67% of fraud in cryptocurrency operations occurs during the onboarding process, and 81% of fraud targeting payments takes place at authentication.
In response, Entrust Biometric Authentication enables companies to deploy identity assurance to fight account takeover, reduce unnecessary account lockouts from password and passcode failures, minimize manual review and support calls, and improve the user experience with intuitive biometric experiences that save time and avoid friction.
Headquartered in Minneapolis, Minnesota, Entrust was formed when Datacard Corporation acquired digital security company Entrust in 2013. The combined entity operated as Entrust Datacard when it made its Finovate debut at our developers conferences FinDEVrSiliconValley 2015 and 2016, and rebranded to Entrust in 2020. The company’s new product announcement follows the appointment of Adam Dimopoulos as Chief Information Security Officer (CISO). Dimopoulos previously led enterprise-wide identity security and Zero Trust transformations as VP of Information Security at Synchrony. Earlier this year, Entrust announced that it was collaborating with IBM Consulting, combining the firm’s quantum-safe transformation experience with Entrust’s expertise in cryptographic security and PKI.
Photo by weston m on Unsplash
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