- Investing app Stash has raised $146 million in Series H funding. The oversubscribed round was led by Goodwater Capital.
- Stash will use the funds to drive subscriber growth, accelerate product innovation, and enhance the firm’s AI capabilities.
- Founded in 2015, New York-based Stash made its Finovate debut at FinovateFall 2017.
Investing platform Stash secured $146 million in Series H funding. The oversubscribed round was led by Goodwater Capital and featured participation from existing investors Union Square Ventures, StepStone Group, Serengeti, and the University of Illinois Foundation. Funds and accounts advised by T. Rowe Price Investment Management, Inc, were also involved in the round.
The investment will help the New York-based fintech bring its financial guidance to a broader range of customers and boost the firm’s investment in AI to enhance its advisory capabilities.
“This new funding is a resounding vote of confidence in Stash’s vision for the future of personal finance,” Stash Co-Founder and Co-CEO Ed Robinson said. “For a decade, Stash has helped millions take control of their financial futures. Now, we’re doubling down—transforming how people save, invest, and build long-term wealth with AI-powered intelligence at the core. We’re just getting started.”
The centerpiece of Stash’s growth strategy is Money Coach AI, the company’s advanced financial guidance platform. Money Coach AI converts investing strategies into real-time, personalized recommendations for investors. Stash reports that the offering already has 2.2 million users who have put Money Coach AI to work helping select their first investments, generating personalized diversification suggestions, and more. Further, Stash notes that one in four Money Coach AI customers have taken proactive steps—making an investment, depositing funds, diversifying, or initiating Auto-Stash automatic payments—within 10 minutes of interaction with the platform.
“For too long, financial advice has been out of reach for everyday people. Stash’s mission has always been to change that,” Co-Founder and Co-CEO Brandon Krieg said. “Now, by leveraging the power of AI, Stash is helping people take control of their money, understand their options, build real wealth, and secure their financial future, no matter where they’re starting from.”
Celebrating its 10-year anniversary this year, Stash made its Finovate debut at FinovateFall 2017. At the conference, the company unveiled its low-fee, self-directed Roth IRA accounts as part of its Stash Retire offering. Today, Stash has 1.3 million paying subscribers and $4.3 billion in assets under management. The company’s funding announcement follows the launch of its Learn & Earn initiative, which offers users short, actionable financial lessons combined with stock rewards and personalized next-step guidance. Stash also reported recently that the platform has added the AIS ETF from Jon McNeill and Adam Patti VistaShares. The exchange-traded fund provides exposure to 80 public stocks that reflect the entire AI supply chain, from chip manufacturers and data centers to storage and high-voltage electrical equipment providers.
“For our community of Stashers this means participating in the AI revolution the Stash way—regularly investing small amounts into a diversified portfolio for long-term growth,” Krieg noted in a LinkedIn post last month. “Tech advances should create opportunities for all of us, not just the privileged few. The AIS ETF is one other way we’re making that happen, letting our community build wealth by being part of the AI supercycle.”
Photo by Yashowardhan Singh on Unsplash
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