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Ethereum’s Biggest Problem Isn’t Tech – It’s Storytelling

by SB Crypto Guru News
August 25, 2025
in Ethereum
Reading Time: 1 min read
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Ethereum’s Biggest Problem Isn’t Tech – It’s Storytelling

Heyo,

Chris here – I'm Head of Design at Octant. Epoch 9 is about to go live, and this one matters. Ethereum's tech is undoubtedly brilliant, but let's be real… try explaining it to your mum, someone at the pub, or anyone who thinks Web3 is "just gambling," and you'll lose them (and your personal credibility) in ten seconds. The few creators who make Ethereum make sense are out there – but they're running on fumes while "gm gm" noise cheapens (or outright buries) their efforts.

So, we're teaming up with the Ethereum Foundation to fund storytellers who can pass the "explain it to your mum" test. Memes, docs, deep dives – whatever gets the normies to get Ethereum. If you've made content that resonated, pitch your next thing – we want to fund it!

Apps close Aug 27. Details: https://blog.octant.build/calling-eth-creators-epoch-9-applications-are-now-open-2/

Tag great creators. Share the stuff that clicked. Or tell me why we're wrong. Let's iterate on making ETH a household name, together! 🔥🪄

submitted by /u/ccalo
[comments]



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