- Account holder engagement specialist Larky has announced a strategic partnership with digital banking solutions provider Tyfone.
- Courtesy of the partnership, Larky will integrate its nudge engagement platform into Tyfone’s nFinia digital banking solution.
- Tyfone made its Finovate debut at FinovateSpring 2008. Larky first demonstrated its technology to Finovate audiences at FinovateFall 2014.
Proactive account holder engagement company Larky has inked a strategic partnership with digital banking solutions provider Tyfone this week. The agreement will integrate Larky’s nudge platform directly into Tyfone’s nFinia digital banking solution.
“At Tyfone, we believe that elegant user experiences are only the starting point,” Tyfone CEO Siva Narendra said. “What truly sets us apart is our commitment to innovation, collaboration, and execution. Partnering with Larky extends that commitment, helping our clients engage their customers and members in meaningful ways that strengthen relationships and deliver lasting value.”
Larky’s nudge platform provides real-time personalized notifications to enhance the ability of financial institutions to connect with their account holders. The solution enables financial institutions to increase deposits and new loans, and prevent fraud with tailored, turnkey push notifications. Financial institutions using nudge leverage data-driven and location-aware messaging to secure customer and member engagement rates that are seven to ten times higher than with traditional marketing channels.
Via a pre-built integration with Tyfone’s digital banking technology, Larky’s notification capabilities are seamlessly embedded, empowering banks and other financial institutions to bring additional value by way of the mobile channel that customers use and trust. Financial institutions will be able to choose from either a library of pre-built campaigns or deploy Larky’s AI-powered solutions to create messaging that is customized for their specific audiences. This messaging can help banks and other financial institutions to encourage debit card use, boost fraud prevention awareness, announce the launch of new solutions, and more.
“We’re thrilled to launch our partnership with Tyfone and bring our nudge platform to more community financial institutions,” Larky CEO Gregg Hammerman said. “Tyfone’s focus on meaningful digital relationships aligns perfectly with our mission to help account holders receive relevant, timely engagement where it matters most.”
Founded in 2012 and headquartered in Ann Arbor, Michigan, Larky made its Finovate debut at FinovateFall 2014. More recently, the company has forged partnerships with core banking solutions provider VisiFi, and began this year teaming up with data analytics and business intelligence solutions company for credit unions Trellance. Larky has raised more than $4.5 million in funding, according to Crunchbase, most recently securing an investment from Reseda Group in 2023.
Portland, Oregon-based Tyfone has been a Finovate alum since its debut at FinovateSpring 2008. The company’s nFinia digital banking platform offers account management, fund transfers, and billpay services, as well as payment solutions and personal finance management (PFM) tools. The platform also features Penni AI integration that delivers conversational banking capabilities including smart tools and intelligent, personalized support, 24/7.
Tyfone’s partnership news with fellow Finovate alum Larky comes just days after the company reported collaborating with another Finovate alum, BioCatch. Last month, the two companies announced a strategic partnership that integrated BioCatch’s Account Takeover Protection solution into Tyfone’s nFinia platform.
“Account takeover fraud is one of the most pervasive threats in digital banking,” BioCatch Senior Director of Global Integration Partners and Alliances Jay Whoriskey said. “By embedding our behavioral intelligence into Tyfone’s digital banking platform, community financial institutions gain real-time protection, identifying and stopping fraud before any money leaves the would-be-victim’s account without compromising the user experience.”
Founded in 2004, Tyfone has raised more than $38 million in funding, according to Crunchbase. This figure includes the company’s $25 million venture round in 2023.
Photo by Josh Herrington on Unsplash
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