- Netherlands-based digital banking experience platform Plumery introduced its Cashback Management capability this week.
- The solution will help financial institutions build and launch their own cashback programs in weeks, providing real-time, personalized rewards that boost customer engagement and loyalty.
- Founded in 2016, Plumery made its Finovate debut at FinovateEurope 2025 in London. Ben Goldin is Founder and CEO.
Digital banking experience platform Plumery launched its Cashback Management capability this week. The new offering will empower institutions to build and run personalized, real-time rewards in weeks. The cashback management capability helps firms boost engagement, NPS, and revenue.
Many financial institutions would like to offer cashback—insofar as cashback is one of the most universally recognized and appreciated loyalty schemes. Yet many legacy core systems are unable to provide it, leaving some institutions stuck with outdated rewards programs that lack both personalization and real-time responsiveness. To help institutions manage this challenge, Plumery’s Cashback Management enables them to launch modern cashback programs—from instant or scheduled credits to AI-driven reward groups—while maintaining control of compliance, costs, and the customer experience.
The new Cashback Management offering features ready-to-use cashback journeys for transaction processing, rules engine, settlement, customer user experience, and analytics. The technology’s AI module reviews purchase history and category preferences to create monthly cashback groups based on spending habits—all fully configurable to ensure regulatory compliance. And as a SaaS-first, API-driven solution, Plumery’s Cashback Management integrates with core infrastructures, card processors, and KYC/AML providers to ensure that institutions can modernize and enhance their rewards offerings over time.
“Financial institutions tell us they want to increase engagement with cashback and rewards but are blocked by legacy infrastructure,” Plumery Founder and CEO Ben Goldin said. “Our Cashback Management capability changes this. With pre-built APIs, configurable rules, and an AI personalization module all designed to be transparent, compliant, and under the institution’s full control, banks and other financial institutions can move from design to live cashback in weeks. That means stronger retention, higher spend per customer, and new revenue opportunities from merchant-funded offers—and without the vendor lock-in.”
Plumery’s Cashback Management news comes days after the company reported that it had been included as a Sample Vendor in the 2025 Gartner Market Guide for Digital Banking Platforms. Plumery also announced earlier this month that it was expanding its digital banking platform to support credit unions in Canada. The company partnered with Aequilibrium, a digital transformation consultancy and implementation services firm based in Vancouver, British Columbia, to help ensure that its platform meets the specific needs of Canadian credit union members.
“Canadian institutions have a rare opportunity to modernize on their own terms, rather than being tied to outdated systems,” Goldin said. “Our platform provides an immediate, future-ready option that puts control back in the hands of credit unions.”
Founded in 2016 and headquartered in the Netherlands, Plumery made its Finovate debut at FinovateEurope 2025 in London. At the conference, the company demonstrated its Super App Accelerator, which enables financial institutions to build and launch their own comprehensive Super App in weeks rather than years.
To learn more about Plumery, check out my interview with Ben Goldin from earlier this year.
Photo by Ethan Hu on Unsplash
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